SAN FRANCISCO, CA--(Marketwire - Nov 26, 2012) - Tendo Communications (http://www.tendocom.com), a leading content marketing agency, announced that Steve Middleton has joined the company as vice president of content marketing. Middleton will lead Tendo's expanding demand generation practice, focusing on content marketing strategies to drive client demand generation programs.
Middleton brings more than 20 years of strategic and direct marketing experience to Tendo, including extensive expertise in analytics and insights used to measure the effectiveness of client programs to drive demand and results.
"We are excited to have Steve join Tendo as vice president of content marketing. His expertise in communications strategy, direct response, marketing, and brand development will add greater depth to our already talented team," says Karla Spormann, president and CEO of Tendo Communications.
Prior to joining Tendo Communications, Middleton was founding partner at Alt., a full-service marketing agency in the San Francisco Bay Area, and executive vice president/director of strategic planning at Publicis Dialog where he led marketing strategy for a number of global accounts including WebEx, Microsoft, CDW, HP, and Sprint, among others. In addition, Middleton has led several projects that have won ADDY® Awards.
"As the cornerstone of an effective communications plan, content is the catalyst that impacts behavior," says Middleton. "Content that engages is what ultimately moves customers through the buyer's journey, influencing the decision-making process and fueling purchases."
About Tendo Communications
A leading content marketing agency, Tendo Communications (http://www.tendocom.com) specializes in digital communications programs that engage audiences and drive measureable results. Tendo's expertise in content strategy and development (http://tendocom.com/services/content_strategy), social media strategy (http://www.tendocom.com/services/social_media), and interactive media (http://tendocom.com/services/interactive_media) ensures an engaging mix of audience-driven content delivered through the most appropriate channels to maximize results.