SOURCE: BRICK BREWING CO. LIMITED

Brick Brewing Co. Limited

April 21, 2017 06:00 ET

New Waterloo Citrus Radler Now Available

KITCHENER, ON--(Marketwired - April 21, 2017) - Waterloo Brewing, the craft beer division of Brick Brewing Co. Limited ("Brick" or the "Company") (TSX: BRB), Ontario's largest Canadian-owned brewery, today announced the arrival of Waterloo Citrus Radler, just in time for the warmer seasons.

"When you combine real citrus juice with a quality craft lager, the result is pure refreshment", said Sean Dennis, Director of Marketing. "As Ontario's Original craft brewer we have a tradition of creating new and interesting craft styles for the beer drinkers of Ontario to enjoy. This new Waterloo Citrus Radler boldly follows in the very big footsteps of our Grapefruit Radler -- the #1 selling Canadian made radler in Ontario."

"Waterloo Citrus Radler perfectly blends the tartness of lime and the zest of lemon with a quality crafted lager", said Jim Manz, Director of Sales. "The result is a craft beer worthy of our boar's head and all it represents. We have the highest product quality standards of any craft brewer in Canada, and as our boar suggests those are standards we stubbornly refuse to compromise."

Waterloo Citrus Radler is available in 473ml cans for $2.75 at The Beer Store locations across Ontario and coming soon to the LCBO.

About Brick Brewing
Brick is Ontario's largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo premium craft beers with the popular Laker brand. In 2011, Brick purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville. In addition, Brick utilizes its leading edge brewing, blending and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers and ciders. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements
All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

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Contact Information

  • For further information:
    Sean Dennis
    Director of Marketing
    (519) 742-2732 Ext.142