SOURCE: Mizuno USA

Mizuno USA

October 25, 2013 06:00 ET

New Wave Prophecy 3 Channels Super/Natural Forces

Natural Physics of Energy and Flow Create an Unrivaled, Super/Natural Running Experience

NORCROSS, GA--(Marketwired - Oct 25, 2013) - The mission to provide runners with more sensational, mezamashii running experiences continued today with the unveiling of the new Mizuno Wave Prophecy 3. Redesigned from the inside out, the Wave Prophecy 3 connects the natural physics of energy and flow to deliver an unexplainable, Super/Natural running experience.

The foundation of the Super/Natural power of the Wave Prophecy 3 is a new full-length Infinity Wave plate, which harnesses the power of natural energy sources to create an unmatchable feeling of propulsion forward. The innovative new skin-like upper is comprised of transparent, organic hexagonal shapes, meant to portray a "cellular, skin-like" structure and enhance the Super/Natural characteristics of the shoe due to its light, delicate yet secure fit.

"Wave Prophecy 3 is the convergence of our passion to design quality, inspired running shoes and our expertise in physical engineering to deliver one of the most unique experiences in running," said Rod Foley, Mizuno USA Director of Product Management, Running. "The balance of comfort, stability and a unique aesthetic found in the Wave Prophecy 3 hits the sweet spot of Mizuno Running products."

The Infinity Wave Plate is the next evolution of the Mizuno Wave® technology. Construction of the plate features a greater pillar hinge and increased flexibility to work in harmony with the foot and a runner's stride. The Wave Prophecy 3 also features the Mizuno midsole foam technology, U4ic (pronounced 'euphoric'), dropping over an ounce of weight from previous models to land at 11.9 oz. in a Men's model* and 9.6 oz. in a Women's model*.

"This shoe continues our mission to produce a transcendent, sensational and energized running experience -- our mezamashii -- to runners across the country," said Foley. "At Mizuno, we live to be able to give that moment when running becomes more than one foot in front of the other, but instead an almost spiritual experience where runners experience something beyond themselves at play."

The Wave Prophecy 3 released in two color options per gender at retailers nationwide and online at www.mizunorunning.com. The suggested retail price is $209.99.

Runners started to sense the phenomena beginning Oct. 15 through teaser videos leading up to the full-length Super/Natural experience released today.

Key Technology Facts:

  • The Wave Prophecy 3 designed as a maximum-cushioned neutral shoe
  • U4ic midsole is 30 percent lighter than previously used AP+ technology
  • Full-Length Wave Construction provides the perfect balance of lightweight cushioning and stability
  • SmoothRide to minimize rapid movement of the foot during transition from acceleration to deceleration creating the smoothest ride possible
  • DynamotionFit to relieve the stress the foot naturally places, eliminating distortion for the perfect fit
  • A new sock liner provides an increased resiliency and responsiveness
  • *Weight based on Men's size 9 and Women's size 8

Connect with Mizuno Running as a member of the Mezamashii Run Project, on Facebook, YouTube or Twitter @MizunoRunning, to keep up with product, Mezamashii and running news. 

About Mizuno USA
Mizuno USA, Inc. is a wholly owned subsidiary of Mizuno Corporation, one of the largest specialty sporting goods manufacturers in the world. Mizuno USA, Inc. manufactures and distributes golf, baseball, softball, running, track & field, and volleyball equipment, apparel, and footwear for North America. Mizuno USA, Inc. is based in Norcross, Georgia.

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