SOURCE: LeisureLink Inc.

March 20, 2006 16:35 ET

New Web-Based Technology, "Mini Vacation System," Expected to Revolutionize Timeshare Marketing

Timeshare Companies Will Reduce Marketing Costs by 30%-50%; Online Travelers Will be Able to Book at Exclusive Vacation Rentals; Unwanted Telephone Solicitations Will Decrease

PASADENA, CA -- (MARKET WIRE) -- March 20, 2006 -- LeisureLinkTM Inc., the nation's most innovative vacation rental reservation network, today introduced the Mini Vacation (MiniVac) Tracker, a new, web-based leads and tracking system expected to revolutionize marketing functions for the timeshare industry, estimated at 10 billion, nationally. Benefiting both consumers and the vacation rentals industry, MiniVac will give online travelers the tools to book their own vacation rentals, as well as the opportunity to experience the benefits of resort ownership before actually purchasing a timeshare. For timeshare companies, MiniVac will provide an ongoing source of qualified leads and is expected to reduce marketing costs by 30-50%.

LeisureLink will unveil its new platform, MiniVac Tracker, at the annual American Resort Developers Association (ARDA) trade show in Las Vegas, March 27th-March 29th (Booth # 1529).

"We have found that online travelers, who number around 30 million people, are a perfect demographic for timeshare ownership," states Kelly Tompkins, president and founder of LeisureLink. "Our system will target these consumers' interests and tastes offering them access to vacations at over 150 unique destinations including the Hawaiian Islands, Vail, Las Vegas, Orlando, Whistler, Cabo San Lucas, and the Caribbean. While experiencing the timeshare as a vacation rental, they will be able to assess their resort's offerings, first-hand, before making a decision to buy. Our motto is, 'let the experience of staying at the resort sell the timeshare.'"

The MiniVac Tracker has arrived at a critical time for timeshare companies. With the recent FTC "Do Not Call" legislation, many timeshare companies have come under fire for their traditional telemarketing and outreach practices to consumers. By using MiniVac Tracker, they will be able to receive and track highly-qualified leads and generate revenue while also staying compliant with FTC rules.

"We use LeisureLink for our vacation rental program and are very excited about the new MiniVac Tracker program for our resale division," states Tuzy Snyder-Wall, General Manager of Hilton Head Accommodations. "This targeted approach, where the prospect is actually active in the qualification process, combined with the ease of tracking and reducing the time it takes to manage multiple sites, is a dynamic approach to bringing in qualified leads. By delivering the right demographic of guests to our resort, we anticipate our conversion rates to be much higher with our costs, much lower."

Mr. Tompkins notes, "We believe, LeisureLink's MiniVac Tracker will fundamentally change the way timeshare companies attract leads while drastically reducing marketing costs." In the USA in 2005, marketing costs were measured at up to 46.6% of timeshare companies' costs (PricewaterhouseCoopers, Financial Performance of the Timeshare Industry, October 2005). The MiniVac Tracker will ultimately reduce those costs to zero."

For travel companies using MiniVac Tracker, the process is simple: Online travelers will be offered two prices: a regular published rate or a discounted rate. Those who select the discounted rate will be required to fill out a survey for pre-approval. If they meet the requirements, they will receive a booking confirmation, subject to their attendance of a formal presentation at the selected property. If they select the full-published rate, no presentation will be required and they will be able to enjoy the benefits of the resort at their leisure. In doing so, it is anticipated that a high percentage of guests will convert to vacation ownership. This alleviates the sales pressure that is associated with traditional marketing techniques used by the timeshare industry.

The new online Mini Vacation (MiniVac) Tracker technology will:

1)  Display and provide direct booking capabilities at premiere
    timeshare resorts to over 30 million online consumers and over
    200,000 travel agencies, globally,

2)  Automatically provide discounted rates for vacation rentals to pre-
    approved travelers in specific geographic target markets,

3)  Dramatically reduce timeshare companies' marketing costs by 30%-50%,

4)  Generate and provide a tracking system of pre-qualified leads, Ensure
    timeshare companies are in compliance with the latest Federal Trade
    Commission standards.

For information on how MiniVac Tracker works, please contact LeisureLink at: (626) 296-6427 or go to: www.leisurelink.com/minivac.

LeisureLink Inc. connects owners of vacation rental properties with a broad distribution network of travel agencies and online travel sites worldwide. The LeisureLink solution includes distribution, revenue management, marketing support, 24X7 customer support and payment processing. Having this array of sophisticated tools and distribution enables vacation rental property managers to achieve higher year-round occupancy and revenues. Further information is available at http://www.leisurelink.com.

Contact Information

  • For more information, call:
    Michelle Landmesser
    LeisureLink:
    (626)755-6340