SOURCE: Xtalks

Xtalks Webinars

August 10, 2015 07:00 ET

New Webinar on Leveraging Private Social Networking Technology to Maintain Clinical Trial Oversight, Hosted by Xtalks

TORONTO, ON--(Marketwired - August 10, 2015) - The webinar taking place on Thursday, August 27, 2015 at 2pm EDT, will provide insight into the millennials that are already running clinical trials worldwide. Join industry experts James Denmark, Founder and CEO of myClin Clinical Research, and John Silowsky, Director of Clinical Operations at Nektar Therapeutics, as they share their first-hand experience in successfully using secure social tools to improve clinical management and oversight. The live broadcast takes place on Thursday, August 27, 2015 at 2pm EDT.

During the webinar, the speakers will discuss demographic trends and present examples, case studies and recommendations. They will characterize the millennials in clinical research and show how to adapt your approach to sharing information, reference materials and official correspondence. Failing to provide effective oversight can result in gaps in communication that undermine your data and reduce confidence in your trial processes.

The generation known as Millennials have become stereotyped as having short attention spans, demanding attitudes towards work and mistrust of institutions. They are also highly independent, digital natives that are optimistic about the future and use technology to connect with like minds rather than by joining organizations of like-minded people. As an example, more than 50% of this generation considers itself politically independent. In the United States, less than 27% are registered as democrats, however over 66% voted democratic in the 2008 US general election and 60% in the 2012 US general election. A similar trend recently unfolded in the 2015 British general election. Clearly, membership of an institution doesn't reflect behavior or beliefs out in the real world. In the workforce, millennials already represent 35% of the western civilian workforce, outnumbering baby-boomers and generation-x which are both tied at 31%. In the next five years, they will grow to almost 50% of the general workforce.

In the clinical research domain, we talk a lot about using social media to recruit and retain subjects into our clinical trials but if you are a clinical trial manager or head of clinical operations at a sponsor or CRO, take a moment to recognize that approximately 70% of active study coordinators, research nurses and clinical research associates are members of the millennial generation. Given this fact -- almost three quarters of all clinical trial activity today is being carried out by millennials we shouldn't be surprised to find communication breakdowns when using spreadsheets, printed documents, emails and teleconferences as our primary channels of disseminating information. Add to this the constant and ongoing challenge of communicating across time, distance, language and cultural barriers the additional burden of this demographic chasm makes effective oversight an almost impossible objective.

With this backdrop, the industry is implementing risk based monitoring and other oversight initiatives that further reduce opportunities for face to face communication onsite at the clinic. This in turn, is increasing the criticality of effective communication and tools that meet the information management and oversight needs of all the participants in the clinical enterprise.

To learn more about this event visit: I'm the Millennial That Is Running Your Clinical Trial

Xtalks, powered by Honeycomb Worldwide Inc., is a leading provider of educational webinars to the global Life Sciences community. Every year thousands of industry practitioners (from pharmaceutical & biotech companies, private & academic research institutions, healthcare centers, etc.) turn to Xtalks for access to quality content. Xtalks helps Life Science professionals stay current with industry developments, trends and regulations. Xtalks webinars also provide perspectives on key issues from top industry thought leaders and service providers.

To learn more about Xtalks visit http://xtalks.com
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