SOURCE: Bulldog Reporter

Bulldog Reporter

February 18, 2009 15:03 ET

New Webinar Reveals How to Incorporate Online Video Into PR Programs to Build Brand, Buzz and the Bottom Line

Web Video Veterans Duncan Wardle and Douglas Simon Share Tools on How PR Can Seize New Online Video Opportunities -- One-Hour Webinar, Thursday, February 26th, 2009

OAKLAND, CA--(Marketwire - February 18, 2009) - PR and marketing professionals who want to learn the latest practices for increasing the visibility, reach and "shelf life" of corporate online video will discover practical strategies at a webinar from Bulldog Reporter's PR University: "Boosting ROI with Viral Video: How PR Can Build Buzz, Brand and the Bottom Line for Less." Attendees will come away with actionable steps to create powerful Web-ready video campaigns that can be posted on the corporate website, YouTube and other consumer-generated media sites.

This exclusive PR University webinar takes place on Thursday, February 26th, at 1PM EST (noon, CST, 11AM MST; 10AM PST) with two nationally recognized traditional and Web video gurus:

-- Duncan Wardle, Vice President, Global PR, Disney Destinations

-- Douglas Simon, President & CEO, D S Simon Productions, Inc.

In this 60-minute interactive call, our panelists will reveal hard-won best practices -- from technology requirements, practical first steps, and secrets of killer online content, to cost-saving production tips and viral distribution techniques. The webinar will also give public relations and marketing professionals inside tips, techniques, and skills for measuring video's value and proving it to management. Here are some of the practical and immediately applicable techniques attendees will cover in this online PR training workshop:

--  Convincing Data: How to sell web video to management and clients
--  How to incorporate Internet video into traditional communications
--  Ten questions every PR team must ask -- and answer -- before jumping
    into web video
--  Practical Case Studies: Concrete examples you can take to your execs
    to show how viral Web video targeted to consumers can build brand and the
    bottom line
--  The talent and technology you must have on hand to ensure success -- a
    checklist of off-the-shelf hardware and software necessary to launch your
    streaming video efforts
--  Production Tips: Technical guidelines and specs -- plus how to make
    sure your campaigns use the most popular formats and delivery methods
--  How to go viral using social media: Steps to help you post on YouTube
    and other emerging CGM sites

Attendance at Bulldog Reporter's PR University webinar costs $299 per telephone site. Participants in the 60-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PR University webinars receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.

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