SOURCE: The Be.Group

The Be.Group

September 09, 2014 12:00 ET

New Website Helps Older Adults Understand Senior Living Options

Southern California's Redesigns Its Website, Now Offering Tips and Advice for Seniors and Caregivers Searching for Senior Living

GLENDALE, CA--(Marketwired - Sep 9, 2014) - By 2030, older adults will account for roughly 20 percent of the U.S. population, according to the Administration on Aging. As the population ages, an increasing number of seniors are seeking out lifestyle solutions, from independent living communities to long-term care. Yet little information exists online to walk them through the process of learning the benefits of senior living, finding the right solution or understanding the costs., one of California's largest nonprofit providers of senior living communities, seeks to help older adults live rich, purposeful lives by finding the ideal fit for their lifestyle needs. The nonprofit launched a reimagined version of its website in August 2014 to help seniors, their families, caregivers and professionals:

  • Understand if senior living is a good fit for specific lifestyles, with helpful information presented through articles, quizzes, slideshows and videos
  • Learn the differences between the various levels of care offered in senior living
  • Get a behind-the-scenes peek at life in today's communities
  • Find printable resources that walk users through financing options, tips for downsizing, advice for starting the conversation with loved ones, questions to ask on a senior living tour and more

The site walks seniors and their families step by step through the journey to find a senior living community -- and helps them understand what it means for their lifestyle along the way. A new tool on the home page also allows users to select their profile (senior, loved one or professional) and then automatically serves up tailored information relevant to that user. Learn more about the site's launch here.

"We believe this site is truly ground-breaking," says John H. Cochrane III,'s president and CEO. "A large part of's mission is to help older adults successfully navigate change. This website provides information that can make you a wiser consumer of community living products and aging services."

As part of this mission, the new website also offers access to additional resources including (a successful aging website) and be.magazine (a publication about senior living).

Visit the website today to see how is redefining senior living and helping older adults reach their full potential:

As one of California's largest nonprofit providers of senior living communities, is dedicated to helping residents and clients discover new ways to embrace life's possibilities and new options for exploring their potential. Our vision begins and ends with the people we serve. We're here to help older adults be who they want to be: themselves. Follow @begroupliving on Twitter.

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