Euromonitor International Ltd

Euromonitor International Ltd

October 21, 2013 04:00 ET

New White Paper From Euromonitor International Assesses the Value of Global Market Research for Small and Medium Businesses

CHICAGO, ILLINOIS--(Marketwired - Oct. 21, 2013) - Market Research Company Euromonitor International released today a new white paper, "Investing in Global Market Research - A Strategic Guide for Small to Medium Enterprises," highlighting the benefits of utilizing market research for small and medium enterprises (SME).

The white paper is a how-to guide for small businesses looking to access the value of their market, highlighting common uses of market research, strategies implemented into business plans, case studies for further discussion and the different elements of market research helping answer related business questions.

"The misconception that large corporations are the only commissioners of market research is largely due to lack of awareness," says Sabrina Renee Kinckle, Team Lead - International Business Development at Euromonitor.

Both large corporations and small start-up businesses have use for market research including forecasting, new product launches or market entry. However, businesses of all sizes focus on different aspects of research to find successful strategies. Larger brands may focus on breadth of data while small or medium enterprises focus on the types of methodology used or accessibility to analysts.

"Working with small and mid-sized businesses, I have witnessed first-hand the power market research has on these companies. We've helped businesses create expansion plans and export strategies with much success," according to Kinckle. "Better understanding the use and value of market research can help businesses build educated business strategies and increase market share and growth worldwide."

For more information, please see our latest white paper: http://go.euromonitor.com/Investing-in-Global-Market-Research-A-Strategic-Guide-for-Small-to-Medium-Sized-Enterprises-SMEs.html

About Euromonitor International

Euromonitor International is the world's leading provider for global business intelligence and strategic market analysis. We have more than 40 years of experience publishing international market reports, business reference books and online databases on consumer markets.

We deliver market research solutions to support strategic planning for today's increasingly international business environment. Our research offers in-depth market analysis on consumer goods and services industries worldwide, as well as economic, demographic and socio-economic data and insight on countries and consumers.

Euromonitor International is headquartered in London, with regional offices in Chicago, Brazil Singapore, Shanghai, Vilnius, Santiago, Dubai, Cape Town, Tokyo, Sydney and Bangalore, and has a network of over 800 analysts worldwide.

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