RESTON, VA--(Marketwire - Jul 25, 2012) - The Ventana Group, a leading provider of integrated public relations, content marketing and social media services, today unveiled a new white paper on SEO-optimized content marketing to help companies rapidly boost brand awareness on the web and increase online lead generation. Combined with the Ventana New Media Engine, a multi-channel content distribution platform, SEO-Optimized Content Marketing offers a five-point checklist strategy for gaining competitive advantage through the creation and sharing of content to engage prospective customers.
According to a recent study by Accenture, product research and comparison shopping customarily occurs online. However, according to Forrester Research, 67 percent of purchasing ($9+ billion) occurs offline, and domain analytics reveal most successful product sales are web-driven. Forecasts also reveal that interactive marketing spend is expected to rise from 15 percent in 2011, to 21 percent by 2014.
"The idea of sharing content as a means of persuading decision-making has driven marketers to make their once-proprietary information assets available to targeted audiences," said Joe Austin, vice president of The Ventana Group and developer of The Ventana New Media Engine. "New and social media sites are an excellent platform on which to publish content because they allow better control of what is published, permit SEO optimization, and are becoming increasingly searchable via the top three search engines."
The Ventana Group's SEO-Optimized Content Marketing strategy, implemented in conjunction with the Ventana New Media Engine, will notably step-up company and product visibility for improved search results and URL authority. The five-point checklist suggests that organizations:
1) Prioritize top 10 key words
2) Build content delivery infrastructure
3) Determine and develop appropriate content
4) Publish
5) Localize
Incorporating these five steps into a strategic marketing plan will rapidly produce improved organic search rankings, and drive web site traffic for heightened sales leads and increased sales pipeline.
To learn more about SEO-optimized content marketing, download the white paper at: http://bit.ly/MIbq4j.
Tweet this: @TheVentanaGroup #SEO-Optimized Content Marketing, 5-Point Checklist.
ABOUT THE VENTANA GROUP
The Ventana Group is a leading communications firm specializing in integrated public relations, content marketing and social media. We are laser focused on emerging technologies and establishing companies as leaders in their industries. With a keen understanding of our clients' business challenges, we seamlessly join with marketing operations to achieve measurable, top-tier results. Ventana blends core public relations programs with traditional media, social media and powerful content-driven SEO strategies to drive brand awareness, Google ranking authority and lead generation. This approach, coupled with deep domain expertise, assures that our clients stand out from the crowd and achieve an unprecedented return on investment. The Ventana Group is headquartered in the greater Washington DC area, with offices in San Francisco, California and Austin, Texas. For more information, visit www.theventanagroup.com.
The Ventana Group and Ventana New Media Engine are trademarks of The Ventana Group. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.
Contact Information:
Contact:
Debbie Carter
The Ventana Group
(540) 272-7639