SOURCE: ChoiceStream

ChoiceStream

October 29, 2014 06:00 ET

New Whitepaper Advises Brands and Agencies About Questions to Ask Programmatic Vendors

Offers Ten Questions to Ask, and How to Evaluate Vendors' Replies

BOSTON, MA--(Marketwired - Oct 29, 2014) - ChoiceStream, a leader in the programmatic media-buying space, today released a new whitepaper that provides agency media planners, brand marketers, and trading desk managers with tips on how to effectively evaluate, and ultimately choose, programmatic vendors.

As forecasted recently by Magna Global, spend on programmatic advertising this year will increase 52 percent to $21 billion globally. To gain competitive advantage in the dynamic advertising landscape, advertisers are in a constant state of evaluating new partners to improve the selection of ad space, collection of data, and determination of the most effective ad to display. Top partners remain at the cutting edge of advertising technology, innovating their offerings and reacting immediately to industry challenges.

"The industry is moving forward at such a rapid pace," says Bill Guild, Vice President of Marketing at ChoiceStream. "Advertisers, from beginners in programmatic to veterans in automated ad buys, need to continually assess the offerings of their partners to stay on top of new features, updates, and breakthroughs."

ChoiceStream's whitepaper, "The Programmatic Divining Rod: Top Ten Questions To Ask Potential Partners," serves as a guide for current users of programmatic to gauge the capabilities of potential new partners, as well as for those considering programmatic for the first time to vet out the right partners.

The whitepaper addresses types and sources of media as well as the ability of technology to incorporate data, target top-performing personas, and discover new audiences. Additionally, questions cover the various campaign phases that marketers and agencies move through in managing programmatic, and the degrees of offerings that vendors might have. Readers can use the whitepaper for consultation about industry best practices that partners should support when it comes to initial kick-off, in-flight optimization, and end-of-campaign reporting.

For a free copy of the report, go to http://www.choicestream.com/programmatic-divining-rod/.

About ChoiceStream
ChoiceStream delivers top-of-plan results in digital advertising for branding and direct response campaigns by combining real-time bidding with the most accurate and effective real-time optimization. Concierge-level, full services include creative development, audience discovery, campaign optimization, complete transparency, and custom insights. With an extensive first and third party data network enhanced by proprietary data, ChoiceStream can target and convert the most valuable consumers in real-time. For more information on ChoiceStream, please visit www.ChoiceStream.com.

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