SOURCE: Key Ingredient

Key Ingredient

October 02, 2012 08:00 ET

New WiFi-Enabled Recipe Reader Allows Foodies to Collect, Share and Access More Than a Million Recipes

Key Ingredient Website and New iOS App Make Recipe Collecting and Sharing Easy Across Any Device

AUSTIN, TX--(Marketwire - Oct 2, 2012) - For the cooking enthusiast who wants a simple and fun way to collect, share and access their favorite recipes, Key Ingredient today announced a new update to its Recipe Reader -- the world's first specialized WiFi-enabled digital recipe reader designed to withstand the rigors of the kitchen. Now with built-in WiFi and a new touchscreen, the Recipe Reader is modeled to follow the tremendous success of e-readers by providing foodies the optimal experience for cooking and kitchen use. The company also unveiled a new iOS app that enables users to enjoy recipe collecting and sharing across all their devices.

"Recipes are one of the most valuable and personal forms of content after photographs and we have set out to make collecting and sharing them fun, easy and useful on any device," said David Goodman, CEO of Key Ingredient. "Our Recipe Reader is like the Kindle for the kitchen with instant cloud-based access to more than a million recipes submitted by other users, plus all their own family favorites, available on their smartphones, PCs or in the kitchen."

New Recipe Reader

Made by Key Ingredient, the company behind the Key Ingredient web destination for recipe collecting and sharing, the Recipe Reader was built from scratch to meet the specialized needs of the cook. The upright, hands-free device is completely portable and features a unique tap touchscreen, making it a snap for consumers to access all their favorite recipes while they are cooking. The rugged design means users don't have to worry about splashes or accidents and built-in WiFi lets the home chef easily find and share recipes on the fly. Convenient cooking tools such as multiple timers, a conversion calculator, and a substitution dictionary are also included on the Recipe Reader.

The Key Ingredient Website and New Apps

The Key Ingredient website is a one-stop destination designed to make recipe collecting and sharing fun, easy and instantly usable. As the web's largest, shareable, free collection of user-generated recipes, Key Ingredient is the only recipe community to offer its members one-step sharing of their recipes via social media tools including Twitter, Facebook and Pinterest.

With 1.5 million recipes that are searchable and savable, Key Ingredient is also the only recipe collection website to offer a unique bookmark resource called Cookmark, for one-click automatic collection and downloading of any recipe found on most any website. In addition, users can input their own recipes manually and all recipes are stored in easy-to-use customizable cookbooks on the Key Ingredient website with different privacy levels for individual recipes -- private, friends only and public. Members can even share their Key Ingredient recipe cards on personal websites and blogs.

For added convenience, Key Ingredient offers anytime, anywhere recipe collecting and sharing from its newly updated iOS app and will offer an Android app later this year. The Key Ingredient member account and the downloadable Key Ingredient app are available for free. The Key Ingredient Recipe Reader is priced at $199 and can be purchased online at www.keyingredient.com/store.

About Key Ingredient

Based in Austin, Texas, Key Ingredient is a member of Groupe SEB, a leading French company behind several top-cooking brands. Key Ingredient offers the world's largest shareable, free collection of 1.5 million user generated recipes. Key Ingredient's mission is to inspire the food lover in all of us, and instill confidence in their creations by harnessing the power of technology.

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