SOURCE: New Wire Marine

May 08, 2013 12:32 ET

New Wire Marine Retools and Enters OEM Switch Panel Market

CHARLESTON, SC--(Marketwired - May 8, 2013) -  New Wire Marine, the Charleston, S.C. based marine electrical system designer, announced today that it has purchased new Computer Numerical Control (CNC) cutting tool, a high-tech, computer controlled device that makes it possible for the company to enter the commercial switch panel market.

New Wire Marine's CNC machine can cut any shape with high precision on a 2D surface, making it possible for the company to raster engrave stunning graphics and detailed logos and text into their switch panels, filling a gap in the OEM (original equipment manufacturer) switch panel market with affordable custom switch panels. "We are really excited to bring logo engraving and backlighting capability to our boat manufacturer customers," said New Wire Marine owner Eric Steele. "So far, the feedback we've been getting is extremely positive. We've been helping the do-it-yourself marketplace for years. I'm excited to be able to offer these great products to commercial boat builders."

The new CNC equipment in New Wire Marine's tool bag was a big part of the company's decision to expand business operations into the commercial switch plate market. The precision of the CNC cutter makes it possible for rapid prototyping and quick turnaround times on custom products, which is essential in this market. "This machine is accurate to four thousandths of an inch," said Steele. "The products that our reverse engraving process is putting out have truly been incredible. I'm impressed every time I see a part pulled out of the machine."

In addition, the new tool makes it possible for the company to produce high-end custom marine switch plates for the small to medium sized boat builders that have been neglected by switch panel manufacturers. Most vendors in the business will only supply large quantities of a single panel and they do not have the ability to offer the same quality engraving and backlighting process that the engineers at New Marine have developed.

Small builders will find that at New Wire Marine there are no minimum quantities, they accept requests for variations in panel design (such as switch label and position) and even help clients in completely re-designing a panel layout.

Eric Steele was quite comfortable in integrating this high tech tool into his business, in no small part due to the fact that the New Wire Marine owner has a degree in electrical engineering and was an experienced System of Systems (SoS) engineer in the shipbuilding industry. In addition, he is an avid boat restoration hobbyist and his passion for the craft continues to drive the company's development of innovative products.

Steele said New Wire Marine plans to introduce more than 75 new custom and semi-custom switch panel layouts, quadrupling their current inventory. These layouts will be available in matte black, white and a carbon fiber looking material, as well as other colors and styles for custom orders.

While New Wire Marine appears to be moving ahead of the competition on the technology front, the company has not overlooked other areas of its business, namely customer service. New Wire Marine recently launched a new webpage where its customers can obtain an online quote for a custom-made boat switch panel.

The company can also offer to engrave and backlight logos and boat names into the switch panels at prices that no other supplier in the industry can match, which offers a particularly attractive set of options for the small- to mid-sized boat builders. Their product line also includes products for RVs, ATVs, golf carts or just about anything that will look and function that much better with a custom switch panel.

New Wire Marine has been successful in getting the attention of their target market among small to medium sized boat builders who rely on the company as their reliable vendor of quality OEM marine grade switch panels offered at competitive pricing levels and backed by quick turnaround time.

About New Wire Marine: New Wire Marine is a marine electrical system design company that engineers customizable and affordable, high-precious switch plate panels and high grade marine products to the do-it-yourself market, as well as small and medium boat builders and boat yards.

For more information about New Wire Marine visit their website or call 704-740-5179.

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