SOURCE: Trulia


January 12, 2010 08:00 ET

New Year Brings New Lows in Home Price Reduction Levels According to Trulia

Luxury Market Continues to Offer Substantial Discounts

SAN FRANCISCO, CA--(Marketwire - January 12, 2010) - (, smart real estate search to help you make better decisions, today announced that 21 percent of homes currently on the market in the United States as of January 1, 2010 have experienced at least one price cut. This represents the second straight month price reduction levels have decreased and the lowest level since Trulia started tracking price reductions in April 2009. The total amount slashed from home prices also dropped to $21.2 billion compared to $24.7 billion in December, a 14 percent decrease. The average discount for price-reduced homes continues to hold at 11 percent off of the original listing price. This was also the second straight month where inventory levels have dropped for single family homes and condos across the United States.

South Continues With Least Amount of Homes Reduced

The South has the lowest overall level of price reductions, with 20 percent of current listings experiencing at least one price cut, while the Northeast saw the biggest decrease in price reductions compared to the previous month -- 12 percent. (Regions according to the U.S. Census Bureau)

-- South - 20% of listings with price reductions

-- West - 22% of listings with price reductions

-- Midwest - 22% of listings with price reductions

-- Northeast - 22% of listings with price reductions

"Consumers have a golden window of opportunity to find a great home and take advantage of the tax credit before mortgage rates start to rise," said Pete Flint, Trulia co-founder and CEO. "Historically low interest rates currently available and tax credit incentives are the ultimate price reductions for home buyers. As rates rise throughout the course of the year, buyers will need to adjust their purchase price ceiling."

The number of major U.S. cities with price reduction levels at 30 percent was cut by 50 percent in January. In December, 14 major cities saw a reduction of 30 percent or greater and that number has been reduced to just seven cities in January. Additionally, Minneapolis, which has the held the top spot for the past two months, experienced a 33 percent decrease compared to the previous month. Cities experiencing the largest decreases in percentage of listings with price reductions compared to the previous month include:

-- Los Angeles, CA - 46% decrease in price reductions

-- New York, NY - 36% decrease in price reductions

-- Memphis, TN - 34% decrease in price reductions

-- Minneapolis, MN - 33% decrease in price reductions

-- Honolulu, HI - 33% decrease in price reductions

Luxury Market Still Hardest Hit

Luxury homes (those listed at $2 million and above) continue to be hit the hardest by price reductions with the average discount rising to 15 percent for the first time since Trulia started tracking in April 2009. Additionally, luxury homes represent less than two percent of all current listings on Trulia, but are responsible for 24 percent of the $21.2 billion in home price reductions. The average discount for homes priced less than $2 million continues to hold at 10 percent.

January 2010 Price Reductions -- Top 50 U.S. Cities -- see graphics for data table.

Customized data for every state, county, city and ZIP across the US is available for the media by contacting

Learn more about Trulia Price Reductions and our methodology here:

About Trulia, Inc. is the most comprehensive real estate site focused on empowering you with smarter tools to help you find the right home. Whether you are an active buyer, seller or real estate enthusiast, Trulia gives you all the information you care about from rich property data to a personalized search experience. We are focused on helping you find the home that truly meets your needs, and delivers on what's most important for you. Ultimately, we built a smart real estate search experience bringing together local information, community insights, market data and national listings all in one place, all for you.

Contact Information

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