SOURCE: TrueShip

TrueShip Multi-Carrier Shipping Software

January 15, 2015 16:50 ET

New Year; More Conversions -- TrueShip Releases Ecommerce Optimization Guide to Healthier Goal Funnel Conversions for ReadyShipper Users

SCOTTSDALE, AZ--(Marketwired - January 15, 2015) - TrueShip ( has just released a helpful ecommerce goal funnel conversion and optimization guide that also includes a detailed infographic to help users of ReadyShipper shipping software realize even greater successes with their online store.

The ecommerce industry has been booming in recent years, setting new records for growth. In 2014, ecommerce grew by 17%, generating over $220 billion in revenue. Experts have predicted that by 2017, ecommerce will generate over $370 billion per year.

ReadyShipper shipping software ( is relied upon by thousands of ecommerce merchants as their preferred shipping solution. ReadyShipper is a powerful, simple-to-use, multicarrier solution with support for FedEx, UPS and USPS. It integrates into the most widely used ecommerce platforms and online marketplaces, making it fast and easy to import and process orders, generate shipping labels and update customers.

As one of the leading providers of ecommerce shipping software, TrueShip is committed to helping its users succeed with their online ventures. A catalyst for many online stores is a poorly optimized online shopping experience for the customer. The guide that TrueShip has just released details ten steps that e-retailers can take to better optimize their store to increase conversions in the goal funnel.

The guide covers critical ecommerce optimization steps that include:

  • Shipping prices
  • Returns policy
  • Product images
  • Customer reviews
  • Unique selling point
  • Transparency
  • Secure checkout options
  • Streamlined checkout process
  • Live chat support
  • Reclaiming abandonment
  • And more

"Ecommerce merchants have traditionally faced an uphill battle in regard to conversions, with the average conversion rate at about 2.1%," explained Michael Lazar, Director of Online Marketing at TrueShip. "As one of the leading providers of ecommerce shipping software, we want all of our users to succeed in their ventures. Each week, we release detailed guides such as this that outline the necessary steps an e-retailer can take to improve their conversion goal funnel."

You can read the guide in its entirety by visiting:

About TrueShip

TrueShip is the original architect of multi-carrier (FedEx, UPS and USPS) ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

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