SOURCE: Wines of Argentina

Wines of Argentina

April 16, 2012 18:04 ET

New York City Celebrates Malbec World Day on April 17th

NEW YORK, NY--(Marketwire - Apr 16, 2012) - New York City welcomes the second annual Malbec World Day through the week of April 17th with several celebratory events.

The Consul General of Argentina in New York, Ambassador Jose L. Perez-Gabilondo, will host a tasting on April 19th at the Solomon R. Guggenheim Museum. The event, held in one of the city's most prestigious cultural landmarks, will feature 20 different wineries from the Malbec region. The event will be honored by the presence of the Governor of Mendoza, the main wine producing province of Argentina, Francisco Perez; Argentine Secretary of Tourism, Daniel Aguilera; and Argentina's own 2012 Harvest Queen.

"The Guggenheim is a magnificent venue which will congregate the finest Argentine Malbecs together with art and tango," said Ambassador Perez-Gabilondo.

At its SoHo location, City Winery will host a Malbec Crush and Tasting, open to the public on April 22nd, for over 500 guests.

Thanks to the Argentine Ministry of Foreign Affairs, together with the collaboration of the National Institute of Tourism Promotion and Wines of Argentina, Argentine wines will be served exclusively at nearly 100 events related to the Tribeca Film Festival, serving over 500,000 people.

On the opening day of the festival, April 20th, the Argentine film "La Suerte Entre Tus Manos" (All In), will premiere.

Argentina is the largest producer of Malbec in the world and the fifth-largest producer of wine worldwide, after France, Italy, Spain and the United States.

"Not only vines but also climates, cultures and people form part of the blend for wine. Wines produced are in tune with the personality of their places of origin. Argentina's wine route is an adventure filled with flavors and sensations, open to all tastes and particularly enticing to lovers of good wines," commented Secretary of Tourism Aguilera.

Malbec World Day reinforces Argentina's role as a benchmark of this variety around the world. Next week in New York, the Ministry of Foreign Affairs, The Consulate General and Promotion Center of Argentina in New York, The National Institute of Tourism Promotion, and Wines of Argentina will powerfully place Malbec in the spotlight.

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