NEW YORK, NY--(Marketwired - May 13, 2013) - Fourth generation family owned and operated, MOSCOT, today announced its new home at 108 Orchard Street will officially open its doors on May 22, 2013 -- just a stone's throw away (literally) from its longtime location across Delancey.
After 77 and a half years at 118 Orchard Street, their iconic building was sold for development. But for MOSCOT, a fixture on the Lower East Side since Great Grandpa Hyman began selling eyewear from a pushcart in 1915, abandoning its beloved Lower East Side neighborhood was not an option.
Incorporating eight decades worth of quirky and historical tchotchkes, treasures and furnishings moved across the street from 118, the new MOSCOT Orchard Street Shop is the perfect amalgamation of old and new. And at nearly 2200 square feet, the new ground floor space has plenty of room to house the same eyewear and same eyecare found at 118, as well as The MOSCOT Gallery & Music Space, which brings the neighborhood an intimate venue for live music, and a showcase for the Company's historical photos and memorabilia.
Fans of 118 Orchard Street will recognize The Thrones of MOSCOT (the Peg and Groove chairs Grandpa Sol purchased in 1938 that fans still pop a squat in), and the handmade Dovetail joint drawers (behind the counter since 1939), both of which are crossing Delancey.
Even the Shop's "kluged together monster wall showcase" that each generation added to so that it eventually grew to consume the entire right side of 118, is being disassembled and reassembled in its rightful new home at 108. And in a fourth generation nod to the first, MOSCOT has reconstructed its old school dumbwaiter in use at 118 since the 1930s.
"Our move across Delancey Street means more to us than just opening a new Shop -- it's our way of keeping MOSCOT where it was born and where it belongs for the next generation of fans, friends and family," said Harvey Moscot, Co-President of MOSCOT.
Co-President Wendy Simmons added, "There are so few family businesses left in New York City, let alone fourth generation businesses operating in the same place. To help keep tradition alive is truly an honor."
To commemorate the historic opening, MOSCOT will remain open an extra two hours on Thursday, May 23rd, from 7pm to 9pm, offering friends and neighbors a chance to visit the Shop and shop -- at a 15% discount from 6pm to 9pm -- something that won't likely happen again for another 77 and a half years.
118 Orchard remains open through May 19th. Customers should visit MOSCOT 14th Street or MOSCOT Court Street May 20th and 21st.
MOSCOT is a New York City institution renowned worldwide for its iconic eyewear -- The MOSCOT Originals, MOSCOT Spirit, and MOSCOT Sun Collections. MOSCOT infuses its unmistakably refined, downtown aesthetic with nearly 100 years of eyewear expertise and unparalleled craftsmanship to create its timeless eyewear. While now recognized as a global fashion brand, MOSCOT remains, at heart, a neighborhood optical shop.