November 13, 2006 09:33 ET

New York Daily News Picks Quigo for Sponsored-Link Contextual Advertising

6th Largest Newspaper in the Nation* to Generate New Revenue With Quigo's AdSonar Private-Label Advertising Network

NEW YORK, NY -- (MARKET WIRE) -- November 13, 2006 -- The New York Daily News, one of the largest papers in the New York Metro Market and the sixth largest daily newspaper in the country, has selected Quigo to generate new revenue from a private label version of Quigo's AdSonar platform. It will be deployed on this month.

With the AdSonar platform, can offer its own auction-based, pay-per-click advertising program using content-targeted sponsored links. Sponsored link advertisements available on with a variety of targeting options such as individual pages, sections, topics or keywords, each delivering performance marketing benefits to digital media advertisers.

"Quigo's platform, its sophisticated yield optimization technology and its expert resources will help us jumpstart our own performance-based, content-targeted sponsored link advertising marketplace and deliver the most useful advertising to New Yorkers," says Jon Beck, Director of Online Advertising and Business Development. "And, being part of Quigo's extensive network of other local, regional and national sites will allow us to benefit from many other advertisers seeking to target the greater New York metropolitan area."

"The Daily News is a vital presence for all New Yorkers. With AdSonar, thousands of small businesses and major marketers will be able to reach the sizeable Daily News online audience with highly relevant content-targeted sponsored link ad placements. And, Quigo's private-label approach will return far greater rewards to the company than blind networks where the Daily News does not have direct contact with advertisers," says Henry Vogel, Chief Revenue Officer at Quigo.

Quigo has launched private-label versions of its AdSonar advertising platform for over 150 local, regional and national newspaper sites including those of The Chicago Tribune, Cox Newspapers, The Hearst Company, The McClatchy Company, Media General, Morris Communications, and USA Today. A recent Newspaper Association of America (NAA) report found that Quigo's AdSonar advertising marketplace is the most popular contextual ad affiliate program among online newspaper publishers by more than a 2-1 margin. In addition, AdSonar powers the pay-per-click programs of over 100 local television station sites and many leading local online directories.

The New York Daily News Online Edition, (, has 5.8 million unique users per month who spend an average of 14 minutes per visit, viewing over 32.6 million pages per month.** The New York Daily News is the sixth largest daily newspaper in the country and has the highest daily and Sunday readership of any newspaper in the New York DMA.

Quigo ( provides innovative, performance marketing solutions for premium-branded websites and advertisers. Quigo's AdSonar is a leading ad network of premium websites offering auction-based, pay-per-click advertising. AdSonar's content-targeted sponsored links are distributed to many of the web's most recognized sites including,, Golf Digest, ABC News, Martha Stewart,, Fox News, Lonely Planet, Fodors,, IDG and over 250 local and regional news and information sites.

Quigo's search marketing solutions, including its flagship Feedpoint product, offer scalable, technology-driven services to help marketers acquire customers, generate sales, and build brands. These services include rapid creation and optimization of datafeeds in multiple paid inclusion and comparison shopping channels and developing and managing large-scale paid search campaigns. Leading e-commerce and local search partners include JCWhitney, NewEgg, Internet Yellow Pages, and

Privately held Quigo was founded in 2000 and has offices in New York and San Jose.

*Source: ABC Fas-Fax 6 months ending September 30, 2006

**Source: Media Audit, Webtrends, first half 2006

Contact Information

  • George H. Simpson Communications
    o: 212.309.9068
    m: 203.521.0352
    Email Contact