SOURCE: New York Festivals

April 27, 2007 19:00 ET

New York Festivals Announces Grand Winners of the 2007 Interactive New Media Advertising Awards

NEW YORK, NY -- (MARKET WIRE) -- April 27, 2007 -- The best and most innovative of international interactive and new media have been honored by New York Festivals as Grand Winners in their 15th annual Interactive and New Media Advertising Awards. Three recipients were selected among sixteen Gold World Medal winners in 24 categories.

Top honors for Best Application was awarded to Kutoka Interactive of Montreal, Canada for their educational CD-ROM "Didi & Ditto: The Wolf King." The colorful learning package targeting first-grade children uses games and hands-on activities to promote literacy, problem solving and other skills which make up the first-grade curriculum.

The second Grand Award was awarded to German advertising agency, Scholz & Friends Berlin GmbH, winning in the Best Guerrilla Marketing/Alternative Media category for the "Wrong Working Environment" campaign. Produced for Jobsintown.de, the ads cleverly depict people working inside ATMs, coffee machines and photo booths at busy subway stations, targeting dissatisfied employees by provoking a "this is exactly how I feel" reaction. The campaign also won a Gold World Medal for Best Guerrilla Marketing: Outdoor.

Swedish agency Forsman & Bodenfors received the third Grand Award, winning for Best Website/Advergame/Viral Advertising for their microsite, "Come Into the Closet" (www.kominigarderoben.se). Designed for the IKEA website, the ads introduce us to five people who have created their own walk-in closets, looking to IKEA to suit their unique, personal styles. Visitors can click on any of the five scenes, each with a unique soundtrack, to explore the individual organizational scenarios. Forsman & Bodenfors was one of three Swedish agencies to win a Gold World Medal at this year's event.

The United States led all entrants with six Gold World Medals, including three going to Brooklyn-based agency, Big Spaceship for their "Stranger Than Fiction" campaign and the Nike Air Max website. The latter gives visitors a chance to experience the action; with just a few strokes of the keyboard, users can become part of a race, shoot some hoops, or explore the many features of Air Max sneakers.

Leo Burnett Chicago won two Golds for Best Business-to-Business Website and Best Design for "Big Ideas Come Out of Big Pencils."

Brazil scored big in the Gold category, with Almap BBDO winning two for Best Alternative & Innovative Media: Interactive Tools for "Clock" -- an attention-grabbing screensaver designed for Greenpeace, and Best Use of Alternative Media for Audi "Robots/Best." Two was also the magic number for DDB Brasil who won a Gold for Best Pop-up (under Advertisements) for "Crash," as well as a Gold medal in the Medical/Pharmaceutical category for "Piano" -- an offbeat campaign for Sundown Sunblocker where users click on bikini-clad sunbathers to orchestrate their own song and hear what happens if you don't protect yourself from the scorching Brazilian sun.

The Gold and Grand Awards were presented at the 2007 Interactive and New Media Advertising Awards ceremony on April 27th at the Daryl Roth Theater in New York City.

For information on the event, go to http://www.newyorkfestivals.com/main.taf?p=2,2

About New York Festivals

The New York Festivals (NYF) oversees six international awards competitions: Television and Radio Advertising; Design, Print and Outdoor Advertising; Film & Video; Television Programming and Promotions; Radio Programming and Promotions; and now Interactive & Alternative Media. Entries to each of the competitions are judged around the world by panels of peers in their respective industries. In addition, NYF also oversees three stand-alone international competitions: The Midas Awards for financial services communications; the Global Awards for healthcare communications; and the AME Awards for advertising and marketing effectiveness. Founded in 1957, NYF now has representation in 62 countries. For more information, go to www.newyorkfestivals.com.

Contact Information

  • CONTACT:
    Katherine Henriksen
    New York Festivals
    260 West 39th Street, 10th Floor
    New York, NY 10018
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