SOURCE: New York Festivals

September 10, 2008 07:30 ET

New York Festivals Winners Soar to New Heights With In-Flight Screenings on Qantas Airways

NEW YORK, NY--(Marketwire - September 10, 2008) - Qantas Airways, the world's leading long distance airline, and New York Festivals have partnered to entertain passengers in-flight by showcasing NYF's World's Best Work™ in television advertising on Qantas flights. Qantas, known globally for providing their passengers with the best in-flight entertainment, was named by the World Airline Entertainment Association (WAEA) as the world's No. 1 airline for in-flight entertainment for the fourth time in five years; in addition Qantas was honored with its second prestigious Avion Award in 2006 for "Best Overall In-flight Entertainment."

"Qantas is delighted to have the opportunity to showcase the very best of world advertising -- our passengers enjoy the humor and creativity of the program," said Michael Freedman, Executive Producer for Qantas In-Flight Entertainment.

New York Festivals President Michael O'Rourke has developed strategic content partners around the world in an effort to provide recognition on a global scope to NYF's winners, as well as providing entertainment and educational opportunities for viewers at large. In addition to partnerships with Qantas and 2 other airlines, a recent partnership with China's iPTV allows New York Festivals winners to be exposed to millions of people around the world. According to Mr. O'Rourke, "We're extremely excited to make this announcement because it means we're giving our winners that much more exposure. At the end of the day, it's about recognizing creative ideas and the execution of these ideas. It also gives people the opportunity to look at some of the best TV commercials in the world and in most cases, commercials they've never had a chance to enjoy."

The World's Best Work™ programming featured on Qantas flights showcases the NYF's International Advertising Award winning medalists from 56 countries around the world, and features the most entertaining and innovative television commercials produced that year. Now in its 51st year, New York Festivals is an International Awards Group Company, recognizing The World's Best Work™ in advertising and programming.

Qantas Airways is one of the strongest brands in Australia and a global carrier with more than 200 aircraft offering service worldwide to 81 countries on 5 continents. This premier Australian airline offers several in-flight entertainment systems in its aircraft, including the fully featured systems known as the "Total Entertainment System."

All press inquiries are welcome and should be directed to Gayle Mandel: gmandel@newyorkfestivals.com. Ph: 1 212 643 4800

About the New York Festivals:

The New York Festivals (NYF) oversees six international awards competitions: Television and Radio Advertising; Design, Print and Outdoor Advertising; Film & Video; Television Broadcasting; Radio Broadcasting; and now Interactive & Alternative Media. Entries to each of the competitions are judged around the world by panels of peers in their respective industries. In addition, NYF also oversees three stand-alone international competitions: The Midas Awards for financial services communications, the Global Awards for healthcare communications and the AME Awards for advertising and marketing effectiveness. Founded in 1957, NYF now has representation in 62 countries. For more information, go to www.newyorkfestivals.com.

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