SOURCE: Magnify


February 23, 2012 10:57 ET

New York Media Launches With Video Platform

Initiative Will Deliver Original and Curated Content to Entertainment News Site

NEW YORK, NY--(Marketwire - Feb 23, 2012) - today announced that it had been chosen to power video content delivery for is the entertainment news site of New York Media, the publisher of New York magazine,, Grub Street and The Cut.

In making the announcement, New York Media's General Manger of Digital Media Michael Silberman said: "Video is an essential element of Vulture's coverage of TV, movies and music, and with the launch of, we're planning even more. The team has delivered a great platform, and so it made sense to grow the partnership as we expanded video on" leads the market with Curated Video Content for web-publishing, and was just awarded a wide-ranging patent for the innovations and technology behind the platform. New York Media's Vulture is the latest addition to the growing list of publications adopting the platform for video discovery and publishing. Publishers including Meredith, Bonnier, Readers Digest, Rodale, and Penton all have publications using a deployment for their video discovery.

" has been at the forefront of embracing and innovating around video curation," said CEO Steven Rosenbaum. "Curation is fast becoming the solution that publishers are embracing to find, contextualize, and present video within their communities and categories. Expanding this partnership provides us with an exciting new canvas to innovate on together."

With the deployment, Vulture Editors will be able to search, aggregate, tag, and target collections of content, and then assign ad tags that will target a campaign to the collection. Video can be sourced from multiple feeds including client produced, customer submitted, web aggregated and curated video.

"The Magnify platform offers all the key player customization and video content management features we need for our own video production, plus the ability to aggregate and curate video from around the Web that fits our brand and our users' interests. Magnify gives users and our advertisers a unique brand-centric video experience," said Silberman.

"Adding curated video provides a significant driver of growth in video views, and now we can deliver the accompanying growth in views with additional revenue for Vulture," said CEO.

ABOUT MAGNIFY.NET platform currently provides a patented video curation and discovery of video and photos for more than 90,000+ publishers, ecommerce sites, and communities. Users can immediately deploy a Media 2.0 strategy by enabling them to leverage their best assets and combine them with those curated and uploaded by their community from across the social Web. U.S. Patent # 8,117,545.


New York Media is the parent company of the ground-breaking weekly New York magazine, founded in 1968; the up-to-the-minute news and service website; the Grub Street network of food blogs; the entertainment and culture news site Vulture; and the twice-yearly New York Weddings magazine.

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