April 05, 2012 11:28 ET

New York PRSA Announces Finalists for 2012 Big Apple Awards

Winners of 25th Annual Awards Will Be Announced at Gala Reception on May 24th

NEW YORK, NY--(Marketwire - Apr 5, 2012) - The New York Chapter of the Public Relations Society of America (PRSA-NY) today announced the finalists for the 25th Annual Big Apple Awards. As the toughest peer-judged awards in the industry, the Big Apple Awards recognize excellence in public relations in the tri-state area.

"The 25th annual Big Apple Awards brought an impressive caliber of entries that showcased more strategic use of social media, innovative applications of research and remarkable results," said Lea-Ann Germinder, APR, Fellow PRSA, 2012 Big Apple Chair and President, Germinder & Associates, Inc. "We are especially delighted that we have finalists in the new under $100,000 category, which truly reflects the nature of the public relations profession in New York. With budgets large and small, our practitioners excel at delivering results for the clients and organizations they serve."

Award winners and honorable mentions will be recognized during the awards ceremony on May 24th, 2012 at a new venue, the Mandarin Oriental Hotel. Overall winners for the Best Use of Research and Best of the Best will also be named at that time. Additionally, winners of the 2012 John W. Hill, Philip Dorf and President's Awards will be honored for their industry leadership and contributions to the practice of public relations.

The PRSA-NY is pleased to congratulate the 59 finalists in 36 categories:

A Plan Tailored for Success: Seigenthaler Public Relations Inc. for SVP Worldwide

Advancing the CFCareForward Scholarship Legacy: Ruder Finn, Inc. for Abbott

Affect Exposes Naked Security - IT Security Blog Established as Premier Industry News Source Garnering 1,067 Media Hits and Exceeding One Million Page Views Per Month: Affect for Sophos

Affect's New York Intern Project Contest Causes Social-Media Stir, Over 14,000 Vote for Their Favorite Intern: Affect

Affinia Hotels Launches Tender Loving Comfort (TLC): Quinn & Co. Public Relations for Affinia Hotels

All Day Sessions: Fuse for Gatorade

Applied Materials Shines a Light on Summer Solstice: Ketchum for Applied Materials

B + Q: 15 Degrees for Catholic Charities of Brooklyn and Queens

Banfield Pet Hospital Reveals the State of Pet Health: Coyne Public Relations for Banfield Pet Hospital

Bridging the Educational Challenges of Tomorrow Through Entrepreneurship Education: MWW Group for Network for Teaching Entrepreneurship

Campari's "Year of the Negroni Campaign": Hanna Lee Communications for Campari

Communicating Value in the Absence of a Billable Hour Model: Coyne Public Relations for Pfizer Legal Alliance

Drops of Good: The Maxwell House Community Project: Hunter PR for Maxwell House

Fighting Breast Cancer with the Power of Storytelling: Euro RSCG Worldwide PR for Ford Motor Co.

Flight Plan for the Future: JetBlue Preserves Its Direct Relationship with Pilots: MWW Group for JetBlue Airways

From Cook Top to Countertop - Bringing Calphalon's Creations to Life: Carmichael Lynch Spong for Calphalon

H&R Block Dollars & Sense: What If Kids Had All The Money?: Carmichael Lynch Spong for H&R Block Dollars & Sense

IBM at 100: Focusing Its Place in the Past, Present, and Future: Ketchum for IBM

IBM at 100: Modernizing the Way the World Sees Big Blue: Ketchum for IBM

IBM Stages Largest Corporate Volunteer Event in History, Reaching Communities in 120 Countries: Ketchum for IBM

Immunizing Americans against Flu Complacency: A Media-Driven Public Health Program: Alembic Health Communications for The National Foundation for Infectious Diseases

Inspiring a Generation of Beautiful Minds: Carmichael Lynch Spong for life'sDHA, an Ingredient Brand of Nutritional Lipids/DSM Nutritional Products

Jennie-O Creates Turkey Burger Converts One Switch at a Time: Carmichael Lynch Spong for Jennie-O Turkey Store

Jennifer Grey Empowers People with Pain to Become 'Communication Experts': Cooney Waters Group for Purdue Pharma LP

Kids Kicking Cancer Public Service Announcement Campaign and Breath Brake Smartphone App Launch: Chamberlain Healthcare Public Relations for Kids Kicking Cancer

Launching a New Category in Vision Technology and Building a National Sales Network: Makovsky + Company for PixelOptics

Like Bissell, Love Pets: CRT/tanaka for Bissell Homecare, Inc

Marketing a New Nail Service to Consumers: RED PR for CND

MoMath Ramps Up the Rebirth of MoMath: MWW Group for Museum of Mathematics (MoMath)

Mott's Garden Blend Wins at the Kentucky Derby: Ketchum for Dr Pepper Snapple Group - Mott's

Mountain Dew Partners with ATVI's Call of Duty: Modern Warfare 3 for Rank Up Your Game with Double XP Program: Ruder Finn, Inc. for Mountain Dew

NBC and News Corporation Sweep CES with Breakout Product Launch: Horn Group for NBC and News Corporation

Pepto-Bismol Throws a Feast for All: MSL New York for Procter & Gamble

Plan B One-Step Full Over-The-Counter Decision: Unprecedented Decision, Unprecedented Results: Communications Strategies Inc for Teva Women's Health

Putting SUPERVALU's Save-A-Lot Growth Story Into Meaningful Context: Carmichael Lynch Spong for SUPERVALU, Save-A-Lot

Raising FIT Kids: Coyne Public Relations for WebMD and Sanford Health

Reintroducing A Brand That Needs No Introduction: Carmichael Lynch Spong for MATADOR Beef Jerky

Rethinking the Business-to-Business Approach: Fleishman-Hillard for AT&T Business Solutions

Save-A-Lot Hits The Road To Show How To Fuel Your Family For Less: Carmichael Lynch Spong for Save-A-Lot

Seeding The Arts: The Fruitables School Music Mash-Up 3: Hunter Public Relations for Apple & Eve

Small Business Saturday: M Booth for American Express OPEN

The French Will Never Forget: Euro RSCG Worldwide PR for The French Will Never Forget

The Sigi: Wunderman

Turning the HIV Fight into a Movement: Ruder Finn, Inc. for Bristol-Myers Squibb

U by Kotex: Designing the Future of Feminine Care: Marina Maher Communications for Kimberly-Clark Corporation

Valvoline NextGen: Launching a "Green Motor Oil without Making Influencers See Red": Cohn & Wolfe for Valvoline

Vibrant Rioja Grand Tasting Series: CRT/tanaka for Consejo Regulador de la Denominacion de Origen Calificada Rioja

Viviscal: Ambassadors of the Story of Women and Hair Loss in the US: CRT/tanaka for Viviscal

We're Doin' It Live! Panasonic Breaks Down the Walls of CES and Brings the Excitement to Viewers Across the Globe with Live Interactive Broadcast: Cohn & Wolfe for Panasonic

Recognized as the most prestigious award for Public Relations in New York, the Big Apple Awards are an opportunity to celebrate and acknowledge the great work and best practices of industry peers. Tickets for the May 24th reception are available now through May 17th and can be purchased online at For more information, please call PRSA-NY at 212-228-7228.

Sponsors for the 2012 Big Apple Awards include Platinum Sponsor DS Simon Productions, Gold Sponsors Germinder & Associates and Ketchum, Silver Sponsors Carmichael Lynch Spong, Edelman and PR Newswire, Bronze Sponsor CRT/tanaka and Hill+Knowlton Strategies, sponsor of the John W. Hill Award.

For information on sponsorships and great exposure at our elegant new venue, contact Big Apple Chair & Sponsorship Chair Lea-Ann Germinder, APR, Fellow PRSA, at or c/o Germinder & Associates, Inc., 212-367-2170 or the PRSA-NY Office, 212-228-7228,


The Public Relations Society of America New York City Chapter ( is one of the founding chapters of the PRSA, the world's largest professional organization for public relations practitioners. Founded in 1948, PRSA-NY is the third largest PRSA local chapter in the United States. The chapter serves the interests of public relations professionals working in business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. Chapter board and committee members are volunteer public relations professionals who work in the New York metropolitan area.

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