April 01, 2013 09:00 ET

New York PRSA Announces Finalists for 2013 Big Apple Awards

Winners Will Be Announced at Gala Reception on May 23rd

NEW YORK, NY--(Marketwire - Apr 1, 2013) -  The New York Chapter of the Public Relations Society of America (PRSA-NY) today announced the finalists for the 2013 Big Apple Awards. As the toughest peer-judged awards in the industry, the Big Apple Awards recognize excellence in public relations in the tri-state area.

"Yet again, the Big Apple entries represent the best in NY-area public relations," said Big Apple Co-Chair Ken Scudder, "and the finalists are truly the cream of the crop." Big Apple Co-Chair, President-Elect of the NY Chapter of PRSA and President of Feintuch Communications, Henry Feintuch added, "This year's entries were very strong, making for an exceptionally difficult but rewarding judging process. The finalist entries provide a vivid example of everything right about the public relations profession and the value that PR practitioners provide to their respective organizations."

Award winners and honorable mentions will be recognized during the Big Apple Awards Gala on May 23, 2013 at the Mandarin Oriental Hotel. Overall winners for the Best Use of Research and Best of the Best will also be named at that time. Additionally, winners of the 2013 John W. Hill, Philip Dorf and President's Awards will be honored for their industry leadership and contributions to the practice of public relations.

The PRSA-NY is pleased to congratulate the 58 finalists in 40 categories:

A Case of ALLERGY FACE: ZYRTEC® Helps Bring Beauty Solutions to Allergy Sufferers, Hunter Public Relations for ZYRTEC

A Pinteresting Product Launch for Fiber One Chewy, Coyne Public Relations for Fiber One Chewy (General Mills)

Accenture Outlook iPad App, Accenture

Arby's Introduces New Turkey Roasters, Hunter Public Relations for Arby's Restaurant Group, Inc.

Avocados: Authentic, Healthy, and Distinctly Mexican, CRT/tanaka for Avocados from Mexico

Banfield Pet Hospital State of Pet Health/Name Trends, Coyne Public Relations for Banfield Pet Hospital

Brewing the American Dream, Stanton Public Relations & Marketing for The Boston Beer Company

Canvas Lands' End Arrivals - First-Ever "Blog-Up Shop", M Booth for Lands' End

Citi Builds Upon Its 200-Year Commitment to Enabling Urban Progress, Edelman for Citi

Creating New Social Media Lather for Alberto VO5, 360 Public Relations for Alberto V05

Defrost Your Swimsuit, M. Silver Associates for Greater Fort Lauderdale Convention & Visitors Bureau

Depend and The Great American Try On: repositioning incontinence from the bathroom to the forefront of pop culture, Marina Maher Communications LLC for Depend, from Kimberly-Clark Corporation

Emanate and Celebrity Cruises Present 'A Taste of Modern Luxury', Emanate PR for Celebrity Cruises

Engaging the Media to Enhance the Safety of Domestic Violence Victims, Global Strategy Group for Connecticut Coalition Against Domestic Violence

Entenmann's Celebrates the 75th National Donut Day, Freeman Public Relations for Entenmann's

Fifth International Scientific Symposium on Tea & Human Health, Pollock Communications, Inc for Tea Council of the USA

Getting Savored on Consumers', Restaurants' and Acquirers' Menus, 360 Public Relations for Savored

Glidden and Emanate Encourage Bloggers to Test, Learn & Purchase Glidden Brilliance

Collecton Paint Testers Available at Walmart, Emanate PR for Glidden

Healthcare Real Estate Advisors: Competing with Giants for Obama-Care "Opportunities", Zlokower Company Public Relations for Healthcare Real Estate Advisors

Humana Pedals Toward Healthier Communities at the 2012 Republican & Democratic
National Conventions
, Coyne Public Relations for Humana

Jennie-O Embraces Technology with iGrill Safe Handling Partnership, Carmichael Lynch Spong for Jennie-O Turkey Store

Love to the rescue at Shriners Hospitals for Children, MSLGROUP for Shriners Hospitals for Children

Magnolia Meals at Home, SharedVoice Public Relations for Eisai Inc.

Merrick Throws Dogs More Than A Bone With Real Food Revolution, Carmichael Lynch Spong for Merrick Pet Care

Mix It, Match It and Make It Your Own: Calphalon Revolutionizes "Your Set" of Cookware, Carmichael Lynch Spong for Calphalon

National Painting Week Inspires Consumers with Color, Carmichael Lynch Spong for Sherwin-Williams

P&G builds consumer loyalty during the London 2012 Olympics by thanking moms everywhere for doing the hardest and best job in the world, Marina Maher Communications, LLC for Procter & Gamble (P&G)

P&G's GIVE Hope and The National Breast Cancer Foundation "Do It For the Girls!", Citizen Paine for Procter & Gamble

Philips Norelco Beard Wars, OneVoice for Philips Norelco

Powerful Ideas That Ignite Momentum: New Website Shows Creative Firepower, Carmichael Lynch Spong

Preserving Dignity: 2011 Annual Report, Catholic Charities Brooklyn and Queens for Catholic Charities Brooklyn and Queens

Putting Connecticut Back on the Map: Launching a New Brand for CT, Fleishman-Hillard for Connecticut Dept. of Economic and Community Development and its Office of Tourism

Ruder Finn Supports Caribou Coffee to Raise Highest Amount Ever for 17th Annual Amy's Blend Program, Ruder Finn, Inc. for Caribou Coffee

Save-A-Lot Shows Families How To Fuel Up for Less, Carmichael Lynch Spong for Save-A-Lot

SHE: The Untold Story of HIV, TogoRun for Bristol-Myers Squibb

Shining the Spotlight on a World-Class Institution, Coyne Public Relations for Simon Graduate School of Business at the University of Rochester

Small Business Saturday, M Booth for American Express OPEN

Story Hijacking & Trend Intervention: Driving Thought Leadership & Results in the Security Space, Affect for Radware

Take A Load Off, Citizen Paine for Procter & Gamble

The American Urological Association Protests Controversial Government Task Force Recommendation, Ruder Finn, Inc. for The American Urological Association

The Medicine Abuse Project: Preventing Half a Million Teens from Abusing Medicine, CRT/tanaka for Partnership at

The Scharffen Berger Valentine's Day Chocolate Bar, RF|Binder Partners for Scharffen Berger Chocolate Maker

The Team Behind the Team: Inspiring Americans to Help 'Raise Our Flag', Cohn & Wolfe for United States Olympic Committee

Trident's See What Unfolds Campaign, Citizen Paine for Kraft

USAGE Survey: Taking on America's Number One Killer, Makovsky & Company for Kowa Pharmaceuticals America, Inc. and Eli Lilly and Company

Recognized as the most prestigious award for Public Relations in New York, the Big Apple Awards are an opportunity to celebrate and acknowledge the great work and best practices of industry peers. Tickets for the May 23 awards gala are available now through May 17th and can be purchased online at For more information, please call PRSA-NY at 212-228-7228.

Sponsors for the 2013 Big Apple Awards include -- Platinum Sponsor: DS Simon Productions; Gold Sponsor: Germinder & Associates; Silver Sponsors: Carmichael Lynch Spong and PR Newswire; Bronze Sponsor: Anchin, Block & Anchin, LLP; and John W. Hill Award Sponsor Hill+Knowlton Strategies.

Additional sponsorships are still available; contact Sponsorship Chair William Doescher at or 914-722-4040 or Big Apple Co-Chair Ken Scudder at or 212-684-6233, or the PRSA-NY Office at 212-228-7228,


The Public Relations Society of America New York City Chapter ( is one of the founding chapters of the PRSA, the world's largest professional organization for public relations practitioners. Founded in 1948, PRSA-NY is the third largest PRSA local chapter in the United States. The chapter serves the interests of public relations professionals working in business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. Chapter board and committee members are volunteer public relations professionals who work in the New York metropolitan area.

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