NEW YORK, NY--(Marketwire - Feb 7, 2013) - The Conductor Foundation, an initiative supported by enterprise SEO technology leader, Conductor, Inc., to increase the online visibility of nonprofit organizations through training workshops and grants, today announced that New York Public Radio (NYPR) is the latest organization to receive the Conductor SEO Grant. NYPR, which comprises WNYC, WQXR, The Jerome L. Greene Performance Space and New Jersey Public Radio, joins previous Conductor SEO Grant recipients The National Kidney Foundation and Housing Works, who have used the SEO Grant to capture more site traffic, redirect staff resources to other marketing efforts and ultimately drive awareness and support for their causes.
Now in its second year, the Conductor SEO Grant provides select charitable nonprofit organizations with Conductor Searchlight™, the world's leading enterprise SEO platform, as well as ongoing support and services from the SEO experts at Conductor. With Conductor Searchlight in place, nonprofit organizations can benefit from the same strategic, enterprise-level SEO solution used by Fortune 500 companies to measure, improve and manage their natural search. The Conductor Foundation recently launched a new website dedicated to providing the non-profit community with helpful information and resources to deploy winning SEO strategies and tactics at www.conductorfoundation.org
"Our work with respected local and national charities is an important part of being Conductor -- giving back and sharing our expertise with others is in our DNA," said Seth Besmertnik, CEO of Conductor. "Through our education workshops and the Conductor SEO Grant, we are working to pay-it-forward, so that nonprofits can reach their organizational and fundraising goals more quickly."
"We know SEO is a great way to build awareness on the Web and we are grateful to receive this grant," said Thomas Hjelm, Vice President of Business Development and Chief Digital Officer for NYPR. "It's through the ongoing support of our membership that we're able to produce great programming and deliver the best experiences across our digital platforms. We look forward to working closely with the Conductor Foundation to embrace digital marketing best practices and implement proven SEO strategies and tactics that will help New York Public Radio reach its marketing and fundraising goals as well as further its mission to engage new audiences."
The Conductor SEO Grant will be used to implement the Searchlight product as well as best practices for search engine optimization across a range of digital properties within the NYPR franchise, including WNYC.org, the digital home of some of public radio's most popular award-winning programs, including Radiolab, On the Media, Here's the Thing with Alec Baldwin, Freakonomics Radio with Stephen Dubner, and Studio 360; WQXR.org, which offers listeners in New York a smartly curated stream of classical music as well as live broadcasts from New York City's finest performance halls; and TheGreeneSpace.org, the site of NYPR's intimate, acoustically superior event venue.
About The Conductor Foundation
The Conductor Foundation's mission is to provide the knowledge, skills and tools that empower charitable, nonprofit organizations to improve their online search visibility to raise awareness of their mission, increase donations and inspire volunteerism. http://www.conductorfoundation.org/
Conductor is the global leader in SEO technology. Thousands of brands and enterprise marketers use its cloud-based SEO platform, Conductor Searchlight™ to measure, improve and manage their natural search efforts to stay ahead of the competition, increase site traffic and boost revenues. The powerful, highly scalable platform processes massive amounts of data quickly to give users real-time information for better, more informed decision making and to identifying new ways to increase share-of-search that will propel their businesses forward. Offering the most robust performance reporting and measurement tools available in the industry, Conductor arms marketers with the intelligence needed to tie SEO success to business objectives and demonstrate the value of SEO across the organization. One of New York City's fastest growing and most admired technology companies, Conductor is routinely recognized for excellence in business and corporate culture. To learn more, go to www.conductor.com or follow Conductor on Twitter @conductor.