SOURCE: Aurora Information Technology, Inc.

January 31, 2007 13:40 ET

New York's Aurora Information Technology, Inc. Providing Website Development, Search Optimization and Distinctive Internet Marketing Solutions to Doctors, Hospitals and Surgical Clinics,


ARDSLEY, NY -- (MARKET WIRE) -- January 31, 2007 -- If you're a healthcare professional, there's something that you should know... half of American adults have searched online for health information. This makes the search for medical or health information one of the most popular online activities after email and researching products to buy online.

For the majority of consumers, the Internet is their first stop when sourcing any kind of information about disease diagnosis, treatment, specialized medical procedures and REPUTABLE doctors and hospitals. The unfortunate fact for doctors without a website is that they aren't considered by the many new and potential patients. Aurora IT, located online at:, a website design and search engine marketing company specifically geared to medical doctors and hospitals, changes all of this.

Based on Aurora's research, having a website is a significant factor for prospect patients when they select a doctor, or learn about a new medical procedure. According to Daniel J. Gilbert, CEO, of Aurora IT:

"Most patients gather information about a doctor before they make an appointment, even if they are referred by their primary care doctor or other specialist," he said. "They want to check out a physicians credentials, areas of expertise, and training online before making an important health decision for themselves or a for loved one."

The business case for Aurora's proven medical website design, development, branding, and logo design services couldn't be more convincing:

"Our turn-key solution consisting of medical branding, medical website development, and Internet marketing solutions for doctors result in 100s of targeted website hits a day for our clients. The business case is a 20-50% increase in patient referrals for doctors that now utilize Aurora's comprehensive medical web design, medical search engine optimization (also known as SEO) services, and Internet marketing services."

As a result, Mr. Gilbert says that it is typical for his physician clients to achieve a 100% positive return-on-investment (ROI) within 1-4 months of their website's launch. This includes all expenses including medical website branding services, medical website design, and medical Internet marketing provided to its doctor and surgeon clients.

Mr. Gilbert, who has a Master's Degree in International Economics from University of Denver, and MS in Telecommunications from University of Colorado Boulder, became interested in this specialized area of doctor website development, Internet, and medical search engine marketing through his father, Myron Gilbert, M.D., a now retired doctor who practiced at Montefiore Medical Group in New York City.

"I wanted to continue in my father's footsteps at It's energizing to learn that my clients, who are the thought leaders in surgical procedures like GreenLight Laser PVP for the treatment of BPH, or da vinci robotic prostatectomy, a state-of-the-art procedure used for removing prostate cancer, have noteworthy increases in their case loads." Mr. Gilbert concluded by saying, "I know peoples' health and quality of life are being improved by highly trained and skilled surgeons using the most advanced technology available... that's the bottom line."


In addition to medical website branding, medical website design, and Internet marketing services for doctors, Aurora IT also provides customized software programming and content management solutions (CMS) to all types of businesses nationwide. Aurora IT is the largest provider of Bitrix CMS software in the Americas. Feel free to call Aurora Information Technology, Inc. at 914-591-7236, Monday-Friday, 8:30 - 5:30 PM, Eastern Standard Time, or you can contact them online at to learn more.

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