January 30, 2007 08:30 ET

New York's WWOR-TV / My9 & AIM TV Group Get Diversity Right!

Station Syndicated Programs Key in Latino Markets

NEW YORK, NY -- (MARKET WIRE) -- January 30, 2007 -- WWOR-TV / My9 is working with AIM Tell-A-Vision Group (AIM TV) to raise the bar with diverse programming and reach the key Latino market. Last fall, My9 picked up the one hour block of programs from AIM TV, the producers of English language, Latino themed programs "American Latino TV" and "LatiNation" as a tool in an initiative to garner an unclaimed audience (U.S. born Latinos) in the nation's largest DMA.

The initiative began when My9 Vice President & General Manager, Lew Leone, saw a need and scheduled the programs in a weekend early fringe timeslot (Sundays @ 4PM). The timeslot gave AIM TV the traction they needed to execute several Hispanic marketing and promotional outreach initiatives in conjunction with the station, helping expand its appeal to young Hispanics (one out of four 18-34 year olds in New York is Latino, most of them are U.S. Born).

The AIM Tell-A-Vision Marketing and Promotions team began an aggressive slate of over 20 Latino themed area promotions and events. The outreach simultaneously promoted the shows and their new affiliate My9, which was launching a new network, MyNetworkTV. AIM TV also integrated My9 into its marketing materials including their promotional Volkswagen Touareg, banners, postcards, flyers, radio ads (WKTU-103.5), and print ads (Hoy Newspaper).

My9 continues its successful Hispanic outreach. The station secured rights to air the 2006 Puerto Rican Day Parade as well as the New York Hispanic Day Parade which featured prominent on-air appearances by "American Latino" & "LatiNation" talent. The station also featured AIM TV executives and talent on public affairs programs, My9's "Real Talk" and WNYW-Fox 5's "Good Day Street Talk" discussing the image of Latinos in the media. The stations also integrated AIM TV talent into Hispanic Heritage month PSAs in October and integrated show content into its web casting initiative Digital Lounge, giving the shows much-needed promotional exposure.

"The level of collaboration with My9 staffers on our promotional initiatives is unprecedented and represents a model for how all of our affiliates can get a competitive advantage," says Robert G. Rose, CEO of AIM Tell-A-Vision. "My hat's off to the My9 for recognizing our shows as a key component in helping their station reach an untapped market."

WWOR-TV Vice President and General Manager Lew Leone said, "Robert Rose and AIM Tell-A-Vision Group are great partners for WWOR-TV / My9. Their programming is the right fit for our viewers and their understanding of the key Hispanic market is a great resource for us."

Behind the scenes footage of several of AIM TV's marketing and promotional efforts are regularly posted at the company's website video sections at and

Contact Information

    Margarita Cheng
    Marketing Coordinator
    The AIM Tell-A-Vision Group
    Tel (212) 627.3192 x18
    Email: Email Contact