SOURCE: MarketTools, Inc.

May 23, 2007 09:04 ET

New Zoomerang Leads the Way by Offering Improved Tools and Collaborative Forums for Developing and Sharing Surveys

Zoomerang zPro Now Includes Open User Forums, Enhanced Reporting and Even Easier Survey Creation

SAN FRANCISCO, CA -- (MARKET WIRE) -- May 23, 2007 -- Zoomerang, part of MarketTools, Inc., today announced significant new enhancements to its market-leading Zoomerang zPro for online surveys, including the ability for Zoomerang customers to communicate online in User Forums to openly share best practices for survey creation, deployment and use. In addition, Zoomerang zPro now includes even easier survey creation tools and enhanced, professional-quality reporting.

In a connected Web 2.0 world, organizations rely on real-time customer feedback from online surveys, online focus groups, and online communities to gain new insights into product usage, product satisfaction and trends. Zoomerang User Forums ( are intended to foster a richer, more knowledgeable user base that will grow and advance the community's market research techniques exponentially over time. Zoomerang's customer base can contribute directly to the User Forums, share results from their surveys with other users, and ask questions of other users -- to dramatically improve their own research methods and surveys. (To participate in a Zoomerang survey regarding Web 2.0 usage, go to the bottom of this release.)

The new features in Zoomerang survey creation and collaboration include:

Ability to Share Ideas and Surveys

--  Zoomerang User Forums: Allows users to talk to other Zoomerang users,
    ask questions, post answers, and share best practices and survey ideas.
    This will expand and enrich the Zoomerang user community's knowledge of
    survey creation and management and improve market research techniques for
Updated Reporting & Management
--  Professional Graphics: Gives users even more professional-looking
    survey results graphics with stronger colors and more depth, so they can
    easily prepare and present custom quality reports.
--  Reports Overview Box: Allows users to view the number of invitations
    sent, completed invitations and more, on the same page as survey results;
    users can apply filters to see updated respondent counts, which helps them
    manage surveys even more efficiently.
--  Export of Opted-Out and Bounced: Users can now export a list of any
    email addresses that have elected to not receive surveys, to better manage
    their email contact database.
. Even Easier Survey Creation
--  Sort Surveys: Users can sort and manage surveys by deployment status,
    survey name, launch date and more, to provide them with a dashboard view of
    all survey tasks at hand.
"With this new Zoomerang release, we are continuing our innovation of online survey creation and management by empowering our users to learn the best real-world survey strategies from their own peers," said Zoomerang General Manager Dana Meade. "In this new world of collaboration, Zoomerang is even better positioned to help users -- from students to professionals -- conduct online surveys on any subject matter, see and share those results immediately, and extend their market research knowledge."

Zoomerang surveys have been sent to over 140 million recipients by more than 900,000 registered customers. Zoomerang counts over 400 of the Fortune 500 among its customer base.

Zoomerang customers can also take advantage of other Zoomerang survey solutions, including targeted survey samples, live online focus groups, survey programming and survey translation solutions.

What do you know about Web 2.0?

As a leader in online feedback and collaboration, Zoomerang would like to gauge what users know about Web 2.0, and which online sites they frequent. To participate in this short survey, please visit: To view the results, simply take the survey and the results will be shared at the conclusion.


Zoomerang new features are available for immediate access. Monthly subscriptions, multi-user pricing, and multi-year packages are available. Education and non-profit professionals are eligible for deeply discounted subscription pricing.

For a free, no risk, no obligation version of Zoomerang, visit

About MarketTools and Zoomerang

MarketTools, Inc. is the defining provider of on-demand market research, giving companies and individuals the ability to continuously understand their target customers through innovative approaches based on advanced technology, research expertise, global market reach and an online panel community of over 2.5 million individuals worldwide. Through Zoomerang™, the pioneer in online surveys, MarketTools also provides the leading self-service platform and services for fast feedback. MarketTools' full-range of research applications and services provide organizations from Fortune 500 companies to small businesses and non-profits with unique access to their target markets to uncover unmet needs, reduce time to market and capture market share. Further information: Learn more at and

Contact Information

  • MarketTools Media Contact:
    Rebekah Mitchell
    Email Contact