SOURCE: NewAer, Inc.

NewAer, Inc.

June 30, 2016 11:00 ET

NewAer Launches Beaconless Unified Single App for Proximity Marketing

Kiosk Leverages iPad & 4th Gen Apple TV Into Interactive Soft-Beacon Display

PARIS, FRANCE--(Marketwired - June 30, 2016) - NewAer, Inc., creator of SaaS proximity-based software solutions, launches Kiosk, a beacon-free independently customizable interactive display for the iPad, the 4th generation Apple TV and Raspberry Pi 3. Kiosk renders iBeacon apps obsolete by making proximity marketing as easy as web development, allowing any retailer, brand or consumer to use a single application as a host communicating with a peer-client on an iPhone, iPod Touch or iPad.

Until now, iBeacon technology faced adoption hurdles requiring users to download an app for each retailer or brand that they wished to engage with. With NewAer Kiosk, brands can communicate directly to their audience via a universal proximity enabled app, that doesn't require iBeacons to be installed, and leverages software vs. hardware.

The application Kiosk is based upon a Web Kit engine rendering database driven content for user specific messaging to those people standing in front of the host screens within a space. Brands running Kiosk ensure trust between their users who must first accept engagements to an offer for proximity marketing, before making their presence known to the Kiosk site.

Kiosk leverages the patented NewAer Proximity Platform to enable next generation marketing using Bluetooth Smart, also called "low energy" using software running on standard mobile devices. For retailers or service providers with popular applications, the companion NewAer SDK can be placed inside of their existing applications to enable support for Kiosk proximity compatibility.

Dave Mathews, CEO of NewAer remarks, "The latest Apple TV, currently selling for $149 USD offers the least expensive deployment for interactive displays without needing iBeacons or pushing unsolicited alerts to user's devices. Whether you use a large screen with Apple TV or an iPad Mini at a point of purchase, we have created proximity marketing as a service through a universal application. This 'cookie for the real world' is as powerful as a web cookie is online."

NewAer is a pioneer in developing proximity solutions for global brands and retailers utilizing built-in communication hardware found in nearly all mobile devices. NewAer provides peer-to-peer messaging as a service within mobile applications via their SDK. Founded in 2010, NewAer investors include Intel Capital and Deutsche Telekom Ventures, and have licensed or partnered their solution with Lufthansa, Unilever, Intel, Deutsche Telekom, and Alcatel-Lucent. To deploy Kiosk, contact Kiosk@NewAer.com or http://www.newaer.com/Kiosk

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