March 21, 2011 10:00 ET

NEWave Reveals New Look, New Logo

New Image Revealed as Part of New Team, New Ideas, New Services

LAS VEGAS, NV--(Marketwire - March 21, 2011) - NEWave (formerly New Wave Automation) has been assembling a new leadership team, repositioning the company for expansion and continued innovations. As part of the new structure, NEWave has unveiled a new company name, logo, website and brand campaign.

NEWave Chief Executive and Technology Officer Bart Lewin said, "We conducted extensive research internally and externally, and we found that our company, especially with our new Professional Services organization, helps our clients with much more than 'automation.' We studied the results of that research and decided that calling our company simply 'NEWave' fits our brand much better."

"The gaming industry can expect a continuous wave of new ideas, new technologies, new opportunities and ways of doing business from the new NEWave," said company co-founder and CFO Jim Bach. "We are very excited about the changes we have made, and those that we will reveal in the coming weeks, and we changed our name and look to ensure that the industry knew we are a dynamic, new company."

NEWave's new tagline is "creating innovative solutions together." "This simple phrase clearly and concisely communicates exactly what the new NEWave does: we work with our customers to create solutions that best fit their unique needs," said NEWave Senior Vice President of Professional Services Claudia Winkler. The new tagline will be featured in a new ad campaign that premieres in gaming industry magazines in April, and will also be on display in the company's booth #1334 at the upcoming NIGA tradeshow.

"One thing that has not and will not change is NEWave's absolute commitment to customer service. NEWave's new website address,, was specifically chosen to give our customer the feeling that they have a direct involvement with our company," Tom Bechtel, NEWave's new COO said. The site will re-launch in the coming weeks.

NEWave and its clients are creating innovative solutions together. Founded in 1993, NEWave has more than 200 years of combined professional experience in the gaming and hospitality industry; indentifying, developing and deploying tools and strategies required to successfully manage information technology projects and organization. In addition, NEWave leads the industry in the development and implementation of gaming and hospitality software application and services that provide complete solutions for auditing functions, regulatory compliance and casino cage operations. For more information, please visit

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