SOURCE: NewBrand

January 27, 2015 10:37 ET

NewBrand Launches Command Center to Bolster Global Brands

Chief Marketing Officers Now Have Unprecedented Ability to Cut-Through Massive Amounts of Market Feedback, Acting on What Is Important and Ignoring What Is Not

WASHINGTON, DC--(Marketwired - Jan 27, 2015) - NewBrand, a Customer Experience Management software provider, today launched Command Center, a real-time market analysis and trending tool providing immediate visibility into top conversations on any brand topic. Command Center provides enterprises with unprecedented capabilities to improve brand loyalty and fuel customer acquisition.

NewBrand software does more than social listening and reputation management. It enables companies to quickly identify, prioritize and implement changes that will have the greatest impact on corporate brands locally, regionally, and globally. With Command Center, CMOs will have the ability to filter through over-saturated amounts of market feedback. The new capabilities include:

  • Early Warning System - Stay ahead of digital conversations; companies can now identify crisis issues or marketing opportunities before they become viral. Command Center finds anomalies in a customer's data -- combining volumes with historical context -- and instantly alerts users of potential crises, issues or game-changing opportunities. Companies can also actively track competitors to gain market advantage. 
  • Actionable Drill Down - Command Center does more than just report the data, it works seamlessly with the other capabilities of the NewBrand Customer Experience Management platform. Users can quickly determine what's actionable and what matters most to their current and potential customers. NewBrand Command Center users can also add context and annotations directly to data and trends and then share the information across the organization for immediate action.
  • Industry-Specific Context - Industry-specific categories provide in-depth and applicable insight. Companies can now track how they are performing across these categories against competitors, internal standards or industry benchmarks.
  • Direct Engagement - Users can quickly access the most influential conversations and engage participants directly from NewBrand Command Center to understand what's causing a spike in volume or other trends.

"Our customers are drowning in data but have no way to digest its meaning," said Kristin Muhlner, CEO of NewBrand, Inc. "These businesses are overwhelmed by social media sources, surveys, review sites and infographics. They don't need another listening device or useless dashboard, they want to filter out noise, embrace what's important and learn what to do about it. NewBrand Command Center simply and effectively makes that happen."

About NewBrand
More than 150,000 businesses, including Hyatt, Subway, and Dick's Sporting Goods, rely on NewBrand to improve brand loyalty and acquire new customers. NewBrand's customer experience management software does more than just social listening, analytics, and reputation management. It enables you to quickly identify, prioritize and implement changes that will have the greatest impact on your brand -- at the local, regional, and global level. Only NewBrand provides the in-depth insight needed to determine what matters most to your customers and potential customers. Investors include NEA and Revolution. For more information, please see newbrandanalytics.com.

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