SOURCE: Newcastle Brown Ale

May 23, 2006 12:32 ET

Newcastle Brown Ale Launches One-of-a-Kind Music Blogger Contest

'Get Down With Newcastle Brown' Marks Brand's Latest Venture Into the Music World

SAN RAFAEL, CA -- (MARKET WIRE) -- May 23, 2006 -- Newcastle Brown Ale, one of America's fastest growing imported beers, announces its "Get Down with Newcastle Brown" contest. The winner of the contest will attend eight of the best music events of 2006/07, starting with the Reading Festival in August in London, reporting on them as Newcastle Brown Ale's "official music blogger" via a specially created micro-site. The exclusive contest with partners SPIN magazine and Napster is Newcastle's latest venture into the music world.

"We feel giving the winner a soapbox on our site and in SPIN magazine for their music views plus a close-up look at some of the best music events definitely raises the promotional bar," said Bill Wetmore, Scottish & Newcastle's marketing director. "We love the idea of having our winner -- someone who obviously loves both Newcastle and music -- be highly involved in the promotion, not just winning a prize and receiving it in the mail. So we came up with the idea of having an exclusive Newcastle Brown Ale music correspondent. It's going to be the adventure of a lifetime for the winner, while the reports and photos from the road allow the rest of us to tag along for the ride."

Contestants will enter by writing an essay answering the question: "Which artist (band or solo performer; active or no longer performing) is/was the best live performer and why do you think so?" Entrants will submit their responses at newcastlebrown.com between now and June 30, 2006. The essays will be compiled and judged by a panel made up of writers from SPIN and representatives of Newcastle.

ABOUT NEWCASTLE BROWN ALE

Newcastle Brown Ale hails from Newcastle-upon-Tyne, England, home of Britain's first official brewery, Johan Barras & Company of Gateshead, which was established in 1770. In 1927, Colonel Jim Porter created a premium bottled ale with its own unique colour, taste and character that quickly became a local favorite. Best served cool, Newcastle Brown Ale has since become a world favorite. Scottish & Newcastle Importers, Co. is a wholly owned subsidiary of Scottish & Newcastle plc, the world's 7th largest brewer. Based in San Rafael, CA, S&NI imports a range of premium beers. To learn more, visit www.newcastlebrown.com.

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