May 06, 2011 12:31 ET

NewEdge Opens New Branch

CHICAGO, IL--(Marketwire - May 6, 2011) - NewEdge, a global end-to-end innovation strategy firm, recently opened a new branch in the Chicago area located at 1701 East Lake Avenue, Glenview, IL 60025.

"We and our clients are very excited about opening this office," said founder and co-CEO Pam Henderson, Ph.D. "It's a testimony to our growth in innovation services and impact."

The office is for NewEdge to better service its growing demand in the Midwest. Leading the office is Sr. Innovation Director Tim Hand.

NewEdge marries design, business strategy, and research to produce award winning design for companies that range from start-ups to Fortune 500. Some of the firm's notable clients include John Deere, Pepsi, Tropicana, Kraft, Motorola, Kellogg's, Proctor & Gamble, Dell, Microsoft, and Eastman.

NewEdge has two head offices, one in Richland, WA and the other in London, UK. These two head offices are branded as Innovation Breweries. These offices along with spaces in Seattle, Pittsburgh, and now Chicago are home to 50 strategists, researchers, and designers with an array of experiences in graphics, packaging, products, branding, and Web site creation.


The firm has won multiple achievements such as:

  • 2010 Gold iF design award for our work on the Dell Adamo XPS
  • 2010 Red Dot "Best of the Best" Award for our work on the Dell Adamo XPS
  • 2009 Peroni Blue Ribbon Design Awards in collaboration with Alessi and Designboom for our design entitled 'Aperitivo On-The-Go'
  • 2005 Gold winner the Industrial Designers Society of America Awards Client: Eastman
  • 2004 BIMA awards 'Highly Commended' Client: Eastman
  • 2005 D&AD annual 'Exceptional Design' Client: Stanton Magnetics
  • 2010 Shortlisted for the Benchmark Awards Client: Ying Yang
  • Shortlisted for inclusion in the Smithsonian exhibition 'Paper Engineering: Fold, pull, pop & turn'

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