SOURCE: Needle

December 17, 2015 08:00 ET

Newegg Activates Its Brand Advocate Community With Needle

Leading E-retailer Uses Brand Experts to Deliver Greater Customer Satisfaction

SILICON SLOPES, UT--(Marketwired - Dec 17, 2015) - Needle, the leader in advocate-powered e-commerce, today announced Newegg has selected the Needle Marketing Platform to tap into its enormous advocate community and deploy shopper-to-shopper conversations on its website.

Since 2001, Newegg has become the leading electronics-focused e-retailer in the United States. Needle draws from Newegg's most passionate, loyal consumers and matches them in real-time with shoppers who need help. Needle first focused on gaming computers, providing Newegg shoppers the ability to consult live with gamers who own and use various gaming PC setups. In the coming weeks, Newegg will add additional categories where advocates can interact with online shoppers. 

"The idea of using chat windows to engage customers is nothing new, but our customers can engage directly with technology enthusiasts who have first-hand experience with and passion for the products they recommend," said James Wu, COO of Newegg. "The advocates make it easier for people to buy with confidence, knowing the products they purchase will suit their needs."

Newegg customers have reported an average increase in Net Promoter Score (NPS) by 12.7% and a 6% increase in an already impressive Customer Satisfaction Score (CSAT). Based on these strong results, Newegg plans to deploy Needle's software in new categories next year.

"We've wanted to work with Newegg for a long time due to their well-respected brand and product selection," said Morgan Lynch, CEO, Needle. "It's rewarding to everyone involved to see their biggest fans produce impressive results and interact with customers in real-time. This is only the beginning, and we're excited to expand this relationship in the coming months."

To learn more about other progressive online retailers using the Needle Marketing Platform, visit https://www.needle.com/case-studies/.

About Needle
Needle, the leader in advocate-powered e-commerce, strives to make online shopping more personal and trusted. Founded in 2010, Needle provides a marketing platform that enables online retailers to leverage their most passionate fans and connect them with their customers. The result is a truly awesome customer experience that builds trust and increases satisfaction with customers while delivering high-quality traffic, net new sales, and better online experiences. For more information, visit www.needle.com or send us a note at hello@needle.com.

About Newegg
Newegg Inc. is the leading electronics-focused e-retailer in the United States. It owns and operates Newegg.com (www.newegg.com) which was founded in 2001 and regularly earns industry-leading customer service ratings. The award-winning website has more than 28 million registered users and offers customers a comprehensive selection of the latest consumer electronics products, detailed product descriptions and images, as well as how-to information and customer reviews. Using the site's online tech community, customers have the opportunity to interact with other computer, gaming and consumer electronics enthusiasts. Newegg Inc. is headquartered in City of Industry, California. The Newegg Hybrid Center is located at 18045 Rowland St., City of Industry, CA 91748.

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