SOURCE: Responsys


June 22, 2011 08:00 ET

Newegg Inc. Selects Responsys for Mobile Marketing

Leading Online Retailer Selects Responsys Interact Suite to Enhance Consumer Shopping Experience Through the Mobile Channel

SAN BRUNO, CA--(Marketwire - Jun 22, 2011) - Responsys, Inc. (NASDAQ: MKTG), the leading provider of email and cross-channel marketing solutions, today announced popular online retailer Newegg has selected Responsys to provide cross-channel marketing and integration capabilities, and enhance customers' shopping experience leveraging the mobile channel.

Marketers are taking full advantage of mobile marketing as a key interactive channel to effectively communicate with their customers and increase ROI. By utilizing the Responsys Interact Suite, a leading on-demand solution for email and cross-channel marketing, Newegg is able to launch time-sensitive promotions to consumers via the mobile channel. Newegg delivers daily "shell-shocker" alerts about specially discounted products that are available until they sell out, enabling consumers to make a purchase quickly. By leveraging mobile campaign management, these deals are syndicated faster than through email marketing alone and customers get easy access to competitively priced goods.

"Since we implemented Responsys, we have received positive feedback from our customers about providing an extra channel and way for them to follow and take advantage of our premium deals," said Bernard Luthi, Vice President of Marketing, Web Management and Customer Service at Newegg. "We believe increasing the touch points with our customers empowers them by delivering the information they want in the most convenient way possible. Responsys has been influential in helping us deliver a better shopping experience for our customers and develop a compelling, long-term mobile campaign strategy."

"Newegg's innovative mobile marketing campaigns provide more personalized and relevant content to their customers," said Scott Olrich, Chief Marketing and Sales Officer of Responsys. "Consumers today are eager to get the best deals on the hottest technology products, and mobile is a key interactive channel to put new products in the hands of customers quickly and efficiently. We are pleased to help Newegg set an even higher standard for customer service via mobile and their cross-channel marketing campaigns."

About Newegg Inc.
Newegg Inc. is the second-largest online-only retailer in the United States. It owns and operates ( which was founded in 2001 and regularly earns industry-leading customer service ratings. The award-winning website has more than 16 million registered users and offers customers a comprehensive selection of the latest consumer electronics, detailed product descriptions and images, as well as how-to information and customer reviews. Using the site's online tech community, customers have the opportunity to interact with other computer, gaming and consumer electronics enthusiasts. Newegg Inc. is headquartered in City of Industry, California.

About Responsys
Responsys is the leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today -- email, mobile, social and the web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys' New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high ROI, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Newegg, Qantas, and Southwest Airlines. For more information about Responsys, visit

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 745-1720
    Email Contact