April 05, 2011 15:11 ET

Newegg Launches Eco-Friendly "1 Ton Challenge" Campaign Aiming to Divert One Ton of Gadgets From Landfills Through Reuse and Recycling by April 30, 2011

The Electronics Trade-In & Recycling Program Powered by Gazelle Enables Consumers to Trade Their Used Electronics Gear for Newegg Gift Cards

CITY OF INDUSTRY, CA--(Marketwire - April 5, 2011) - Newegg Inc., the largest pure-play technology focused retailer online, in partnership with Gazelle, is launching a "1 Ton Challenge" campaign to divert one ton of consumer electronics from landfills through its trade-in and recycling program. The campaign coincides with Earth Month and runs now through April 30, 2011. During this time, Newegg visitors trade-in their used electronic items, such as cell phones, laptops, gaming consoles, MP3 players, digital cameras and more for valuable Newegg gift cards. The weight of the traded items will be counted toward the landfill diversion goal.

In addition to rewarding consumers with Newegg gift cards for participating in the program, Newegg and Gazelle will also contribute $1 for every box of used consumer electronics gear it receives from Newegg customers to EarthEra Renewable Energy Trust, a program created by NextEra Energy Resources to help individuals and companies reduce their carbon impact and participate in the development of future renewable projects.

The Newegg "1 Ton Challenge" campaign includes a recycling partnership with Cloud Blue (, a US-based BAN certified eStewards Recycler that ensures electronics are responsibly recycled. All qualified products will also receive free shipping. To find out how to participate, visit

Bernard Luthi, vice president of marketing, web management and customer service for Newegg, said: "Many people these days are looking for ways they can help preserve the environment and do their part to contribute to a sustainable society. At Newegg, we believe that preventing e-waste and hazardous materials from reaching the environment starts with each of us doing the right thing with the unused gadgets in our home. We're proud to be able to offer our customers a trade-in program that gives them an alternative to simply throwing their used gear in the trash -- and can even put valuable Newegg gift cards in their pockets."

After the promotion period, visitors can still trade in their used gadgets for valuable Newegg gift cards at offers customers over 84,000 products with detailed specifications, over two million customer reviews, and high resolution photo galleries. Newegg is a one-stop shop for holiday shoppers, featuring the latest in high-tech gadgets, computer components, home theater products, appliances, movies, video games and much more.

About Newegg Inc.
Newegg Inc. is the second-largest online-only retailer in the United States. It owns and operates ( which was founded in 2001 and regularly earns industry-leading customer service ratings. The award-winning website has more than 14 million registered users and offers customers a comprehensive selection of the latest high-tech products, detailed product descriptions and images, as well as how-to information and customer reviews. Using the site's online tech community, customers have the opportunity to interact with other computer, gaming and consumer electronics enthusiasts. Newegg Inc. is headquartered in City of Industry, California.

About Gazelle
Gazelle (, a service of Second Rotation, Inc., provides the easiest, fastest and safest way for consumers to get cash for their unwanted electronic devices. Gazelle takes the risk and effort out of selling electronic gadgets online and provides its users with benefits such as free shipping and packaging and comprehensive identity/data removal. To date, Gazelle has helped more than 150,000 consumers reCommerce their old gadgets to de-clutter their lives, earn quick cash and generally lead a greener lifestyle. Based in Boston, Gazelle is backed by premier venture capital firms Physic Ventures, Venrock Associates and RockPort Capital Partners.

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