September 21, 2010 10:10 ET Updates "Newegg Mobile" iPhone Application With Barcode Scanning, Order Tracking and More

iPhone Users Can Now Compare Products and Prices, Read Reviews and Detailed Specs on From Any Retail Location; Wishlists and Tracking Orders Are Easily Accessible From the Palm of Their Hands

CITY OF INDUSTRY, CA--(Marketwire - September 21, 2010) -  Leading technology retailer Newegg Inc., has released an update to its popular "Newegg Mobile" iPhone app, which lets customers browse and shop the site's extensive selection directly from their phones. The 2.0 update features a handy new UPC-Barcode Scan and Search function and other super-convenient features.

Originally introduced in January, the Newegg Mobile iPhone app has been updated based on customer feedback, and now offers users more flexibility than ever before. The most exciting new feature of Newegg Mobile 2.0 is the Barcode Scan and Search function that lets customers easily capture the barcode of products they see in brick & mortar retail stores using their iPhone's built-in camera. Their scan will instantly trigger a search for that item among Newegg's 43,000 products, allowing shoppers to compare prices, read customer reviews, and view detailed specs at lightning speed! Customers can also prepare lists of coveted items and plan future purchases with the added Wishlist feature which will be key during the upcoming holiday season. Last but not least, the new Track My Order feature enables customers to verify and track their orders right to their doorstep from their iPhone's Newegg Mobile app.

Newegg Mobile 2.0 gives shoppers instant access to over 1.6 million customer product reviews wherever and whenever they need help making an educated buying decision. Newegg Mobile is safe and secure, giving customers peace of mind at every point of the purchasing process. All purchases made via the app are routed through Newegg's secure servers and backed by the same unwavering commitment to customer service. 

Bernard Luthi, vice president of merchandising, marketing and customer service for Newegg:
"With this upgrade, Newegg Mobile is more versatile than ever before. We are especially excited about the new UPC-barcode scanning feature. This is a terrific way for our customers to actually hold a physical product in their hands, while at the same time check reviews and compare prices right from their phone! It's a great tool in making better and more educated buying decisions and an extremely efficient way to explore and shop"


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