Newest dressbarn Creates Fashion Destination for Lakeland Shoppers

LAKELAND, FL--(Marketwired - Oct 10, 2014) - dressbarn (NASDAQ: ASNA) announces the grand opening of its newest location in Lakeland, bringing value-minded fashion adventures and smart style solutions to community shoppers. District Sales Leader, Karen Bush of the new fashion retail store located at Lakeland Park Center invites everyone to stop by to meet associates and see what's in store.

"We're looking forward to becoming an important part of the Lakeland business community," said Bush. "We want to be the go-to store for stylish women who crave value-minded fashion, helpful ideas and inspiration."

"We've got versatile, on-trend pieces in sizes 4-24 so that women can get their style fix while they stay on budget. Our friendly associates have a wealth of product knowledge and great ideas about how to pull looks together. Our goal is to create a fun, informative shopping experience that helps women feel good, look great and express her unique point of view," says Bush. "We think women in the Lakeland community will love what we have to offer."

To celebrate its grand opening, Lakeland dressbarn shoppers can register to win a $250 shopping spree.

For additional information about dressbarn in Lakeland, please contact the local store at 863-858-7087. A complete list of dressbarn store locations is available at www.dressbarn.com.

About dressbarn
dressbarn, a division of Ascena Retail Group Inc. (NASDAQ: ASNA), is a specialty chain of over 850 stores, featuring its own line of women's casual, career and special occasion apparel at great values, in sizes 4-24. Focused on creating meaningful customer experiences through fashion adventures, style solutions, relevant choices and personalized service, dressbarn is committed to inspiring women look and feel beautiful.