SOURCE: BlueTree Electronics

BlueTree Electronics

January 02, 2013 05:30 ET

NewKube MP3 Player Makes US Debut at Consumer Electronics Show 2013

World's Smallest MP3 Player Delivers Big Sound With New Features Suggested by Fans; On Display at ShowStoppers Event in Las Vegas

SINGAPORE and LAS VEGAS, NV--(Marketwire - Jan 2, 2013) - Bluetree Electronics, a maker of next generation audio technology, today announced the NewKube, world's smallest MP3 player that delivers rich audio playback, will make its U.S. debut at the 2013 Consumer Electronics Show in Las Vegas. The NewKube will be on display for music writers and gadget journalists at the ShowStoppers event at the Wynn Hotel on January 8.

The NewKube is actually the third generation of the renowned Kube family of compact MP3 players that deliver clear, crisp audio playback of music optimized by genre in a tiny device with a long battery life. A fully charged NewKube offers a non-stop audio experience on a cross-country flight without running out of battery power.

"Our customers love the Kube family of MP3 players and made suggestions for all of the new features we put into the NewKube," said Sem Chong, managing director, CEO and founder of Bluetree Electronics.  "We're delighted to introduce the NewKube on the stage of the world's largest consumer electronic event at CES 2013. We believe there is still a huge opportunity for standalone MP3 players because there are so many situations where using the NewKube is preferred to using the music player on a smartphone. We believe the sound from the NewKube is better than any music player on any smartphone."

The NewKube offers a number of new features not available on earlier generations of the Kube family of MP3 devices, including:

  • Lock button - to prevent accidentals

  • Repeat button - not found in comparable simple MP3 players such as the iPod Shuffle

  • Jump Folder - allows you to get to the specific song location, also not found in simple MP3 players like the iPod Shuffle.

  • EQ Pre-sets - lets users select music settings for optimized playback of Pop, Rock, Classical music and other genres.

  • NewKube has a new design, a better looking case, and new colors.

The NewKube measures in at one cubed inch (the size of a small ice cube or dice), and is made with an aluminum body. The player's touch screen streamlines audio navigation and control, and offers up to six hours of continuous playback in a single hour USB charge. The NewKube offers a removable microSD slot making music capacity adaptable based on the size of the installed memory card instead of pre-defined internal memory. A small tote bag for the player, charging cord and headphones can carry additional microSD cards for more music selection.

TheKube2 is available immediately online for $33.90 via For more information please visit

About Bluetree Electronics

Established since 2004, Bluetree Electronics is a Singapore-based technology company specializing in portable electronics and audio MP3 products. It has years of developing electronics products in the OEM market.

Photos of thekube2 can be downloaded at
For more information, please visit

NOTE TO EDITORS: Review units of the NewKube are available for your review. Please send an email request for a review copy to the US PR contact below. Please stop by the Bluetree table at ShowStoppers and ask for a review unit. State the name of your publication, program, blog or website.

Contact Information

  • Contact:
    Dan Chmielewski
    Madison Alexander PR, Inc.
    C: 949-231-2965
    Email Contact