BC Partnership for Sustainable Tourism

April 21, 2009 03:00 ET

Newly-Formed BC Partnership for Sustainable Tourism Appoints Managing Director

VANCOUVER, BRITISH COLUMBIA--(Marketwire - April 21, 2009) - Judy E. Adams has been appointed as Managing Director for the BC Partnership for Sustainable Tourism (BCPST). As a not-for-profit society, the BCPST works to ensure the environmental, economic, social and cultural sustainability of the tourism sector, one of BC's largest industries. A unique partnership among government, industry and non-government partners, the BCPST is committed to ensuring tourism's long-term viability by helping provide the tools and strategic direction to enhance sustainability practices by tourism businesses throughout BC. As Managing Director, Ms. Adams will take the lead in engaging tourism and community stakeholders throughout the province to finalize and implement a tourism sustainability strategy for BC.

A resident of North Vancouver, Ms. Adams has been involved in the service industry for over 23 years, including executive level experience. She has worked for diverse hospitality management companies such as Delta Hotels & Resorts and Fairmont Hotels & Resorts. In 2006, she created EssentialStrategy Inc., which provided start up consultation as well as solutions-based services to assist organizations to overcome financial, cultural or systems based challenges with a particular focus on creating organizational sustainability, which Judy considers the essential foundation for success within the service industry.

The creation of the BCPST was formally announced at the BC Tourism Industry Conference in February, 2009 by the Honourable Bill Bennett, Minister of Tourism, Culture and the Arts. In addition to creating a strategy, the purpose of the society also includes:

- Enhancing the sustainability of the tourism industry in British Columbia

- Providing tools and strategic direction for improved sustainability practices by tourism businesses in British Columbia

- Raising funding to enable the Society to pursue the above purposes

- Developing key indicators for sustainable tourism

- Reviewing options for and implementing a sustainable tourism certification program

- Educating and informing sector businesses and other partners

Funding partners of the BCPST include:

The Ministry of Tourism, Culture and the Arts

Tourism British Columbia

The BC Climate Action Secretariat

The BC Sustainable Tourism Collective

The BC Council of Tourism Associations

Aboriginal Tourism Association of BC

Tourism Vancouver

The BC Hotel Association

BC Lodging & Campgrounds Association

At the first meeting of the Board of Directors, Paul Vallee, Executive Vice-president of Tourism Vancouver was named Chair.

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