SOURCE: Sysomos


March 04, 2015 08:00 ET

Newly Independent Sysomos Releases Major Updates to Its Flagship Products

Social Intelligence Leader Brings Innovation to Heartbeat and MAP Offerings

TORONTO, ON and SAN FRANCISCO, CA--(Marketwired - Mar 4, 2015) - Sysomos, the largest independent social intelligence company, today announced significant updates to its flagship products, Heartbeat and Media Analytics Platform (MAP). This comes on the heels of the company's separation from Marketwired and the appointment of new CEO Lindsay Sparks. The new Heartbeat is retooled with an elegant user interface and additional functionality, while MAP now offers a robust API that powers advanced customization of social data and new opportunities for customers.

Sysomos is investing heavily in its innovative product suite, cementing its leadership in social intelligence, the fastest growing segment of the $15.1 billion business intelligence market. During the past five years, Sysomos has grown its revenue more than 1500 percent. Today, MAP and Heartbeat are the go-to social intelligence tools trusted by 80 percent of the world's most valuable brands, as ranked by Interbrand. More than 1300 companies use Sysomos to easily search 500 billion online conversations for answers about how best to engage customers and grow their businesses.

Product development is foundational to Sysomos, and the new Heartbeat offers a beautiful and simple new user interface, featuring drag and drop widgets; fully customizable dashboards; seamless dashboard sharing fostering cross-team collaboration; and enhanced reporting capabilities. The sum of these parts is a revamped Heartbeat, developed after a year's worth of intensive user-testing, with a completely new look and feel. Companies like Coca-Cola and W2O Group rely on Heartbeat to better understand their audience and identify opportunities, deciphering social data to stay current in today's market.

"Product innovation is in Sysomos' DNA, and these updates to Heartbeat and MAP reflect a degree of development, foresight, and sophistication unparalleled in our industry," said Sysomos CEO Lindsay Sparks. "The world's most influential brands look to Sysomos every day to stay connected to their customers, access the largest war chest of social data available, and inform key business decisions to improve their ROI on social."

The MAP API adds to the already powerful MAP product, which allows businesses to instantly see what customers are saying -- both in real-time and historically -- on relevant topics across social networks. Businesses like UFC and Ogilvy & Mather use MAP daily to discover influencers, find related industry topics, and gain insights into impactful communities. The newly released MAP API elevates the product's scalability, providing unlimited queries, especially relevant to customers who want increased customization or to incorporate social data into new and existing products.

"The MAP API brings a new level of sophistication and insight when integrated into our recently launched command center platform," said Justin Garrity, President at Postano. "Using the MAP API to search and analyze hundreds of millions of daily interactions has enabled us to reveal critical business metrics and information that have increased reach, awareness and overall social impact for our customers."

About Sysomos
Sysomos provides the world's most valuable brands immediate context to the hundreds of millions of online conversations happening every day. Marketers at Coca-Cola, UFC, and W20 rely on the Sysomos social intelligence platform to learn what their customers are saying and to understand the impact on their business. Founded in 2007, Sysomos has offices worldwide, including San Francisco, New York, London and Toronto. Learn more at

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