SOURCE: Crumbs Bake Shop

Crumbs Bake Shop

October 24, 2014 10:15 ET

Newly Returned Los Angeles Crumbs Bake Shop Will Host a Meet & Greet With Marcus Lemonis of CNBC's The Profit, on Tuesday, October 28th

LINCOLNSHIRE, IL and OKLAHOMA CITY, OK--(Marketwired - Oct 24, 2014) - Crumbs Bake Shop, a popular specialty confectionary retail chain, today announced that the Los Angeles area will be the next location of the returned iconic brand to host a meet and greet with new owner, Marcus Lemonis, host of CNBC's The Profit, on Tuesday, October 28th at 216 N Larchmont Boulevard, beginning at 9:00 am. This announcement comes on the heels of a successful, well patronized opening of the New York Garment District location on Broadway on October 14th and the opening of the Chicago Water Tower Place on Michigan Ave on October 23rd. Since the re-launch of the www.crumbs.com website the online traffic is up and retail openings have been well-attended.

"This is a very exciting time for all of us with Crumbs," said Lemonis. "I am happy to put people back to work and to continue leveraging collaborations between Crumbs and other companies in my portfolio to introduce a wide variety of baked and frozen treats that consumers across the country will have access to in store and online. What could be sweeter than that?"

Lemonis will appear at the Tuesday, October 28th Los Angeles grand re-opening celebration at 216 N Larchmont Boulevard, beginning at 9:00 am for a meet and greet, where customers will have the opportunity to sample many popular favorite Crumbs cupcakes, including Red Velvet, Carrot Cake and Cookies & Cream. While all of the traditional Crumbs classic cupcakes will be available for sampling and purchasing, a few new flavors that have already been added to the menu including a Sweet Pete's Salted Caramel Chocolate Cupcake and a Key West Key Lime Pie Cupcake will also be available. Additionally, Crumbs now offers a variety of cupcakes, cookies and brownies as gluten free and will be featuring the already popular Crumbnut, a doughnut-croissant hybrid, and the new Baissant, which is a combination of the bagel and croissant.

Under the direction of Marcus Lemonis, entrepreneur and host of CNBC's hit reality series The Profit, and Fischer Enterprises, owner of Dippin' Dots, LLC and Doc Popcorn, LLC, Lemonis and Fischer Enterprises formed a joint venture, Lemonis Fischer Acquisition Company, LLC, to save the bake shop from closing its doors last July when it was on the heels of bankruptcy, and initiated plans for the bake shop to not only re-open its doors, but to put a process in place to diversify the brand. Plans are to bring new products to the mass market, including a new cookie line, ice cream products and a chocolate bar among other confectionary items.

"We are thrilled to be able to follow through on our promise by re-opening the first of several Crumbs Bake Shop retail locations," said Scott Fischer, C.O.O., Fischer Enterprises. "We believe we have found a winning formula by combining the beloved Crumbs cupcakes with an exciting new mix of products. The revamped Crumbs concept should appeal to both the existing Crumbs customer base and anyone looking for a great sweet or snack option."

Tune into CNBC's The Profit, Tuesdays at 10 pm ET/PT to watch Lemonis as he saves struggling businesses. To learn more about "The Profit," visit: cnbcprime.com/theprofit. Like it on Facebook: https://www.facebook.com/TheProfitcnbcprime and follow it on Twitter: @CNBCprimeTV #TheProfit.

About Crumbs Bake Shop

Crumbs Bake Shop opened its doors in March of 2003 on the Upper West Side of Manhattan, offering a blend of comfort-oriented classic baked goods, including its specialty Crumbs signature-size cupcakes. In July of 2014, Marcus Lemonis and Fischer Enterprises stepped in to take ownership of Crumbs and save the business from closing its doors, as well as to expand its product offerings beyond traditional cupcake goods. For more information regarding Crumbs Bake Shop, or to purchase goods online, visit www.Crumbs.com

About Fischer Enterprises

Fischer Enterprises is a privately held investment company based in Oklahoma City, Oklahoma, and is the owner of frozen treat maker Dippin' Dots, L.L.C., and kettle-cooked popcorn innovator Doc Popcorn, LLC, both of which serve national and international markets. Together with Marcus Lemonis, Fischer Enterprises added Crumbs Bake Shop to its portfolio in July 2014, rounding out its product base.

About Marcus Lemonis

Marcus Lemonis is an entrepreneur, investor, television personality, and chairman and CEO of Camping World and Good Sam Enterprises. Camping World is the nation's largest RV and outdoor retailer, and Good Sam is the world's largest RV owner's organization.

Lemonis is also known as the "business turnaround king" and host of CNBC's prime time reality series, The Profit, in which he lends his expertise to struggling small businesses around the country and judges businesses based on a "Three P" principle: People, Process, and Product. The Profit returns on CNBC next week with new episodes airing Tuesdays at 10 pm ET/PT.

More about Marcus Lemonis can be found at http://www.marcuslemonis.com and Twitter @MarcusLemonis

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