SOURCE: B&H Photo Video

B&H Photo Video

March 31, 2016 11:10 ET

News at B&H: Sony DSC-RX10 III Digital Camera With 24-600mm Lens, and Two New Full-Frame E-Mount Lenses -- FE 70-300mm f/4.5-5.6 G OSS and FE 50mm f/1.8 -- Can Now be Pre-Ordered at B&H Photo

Photography News: B&H Photo is Now Accepting Orders for Sony's Recently-Announced Cyber-Shot DSC-RX10 III Digital Camera With a Far-Reaching 24-600mm-Equivalent f/2.4-4 Zoom Lens, and for the New Pair of Full-Frame E-Mount Lenses for Mirrorless Cameras, the FE 50mm f/1.8 Prime and an FE 70-300mm f/4.5-5.6 G OSS Zoom

NEW YORK, NY--(Marketwired - March 31, 2016) - The Sony DSC-RX10 III is a versatile digital camera optimized for multimedia image-makers working in a broad variety of situations. Featuring a large 20.1MP 1" Exmor RS CMOS sensor, which utilizes both back-illuminated and stacked technologies, a high degree of image quality can be attained, with notable clarity, reduced noise, and sensitivity to ISO 12800. The sensor's design also integrates a dedicated DRAM chip to provide faster readout speeds that, when combined with the BIONZ X image processor, avail fast continuous shooting up to 14 fps. This also helps to reduce unwanted distortion caused by rolling shutter, and permits recording UHD 4K30 video internally, as well as slow motion Full HD 1080p video at 960 fps. Equally as impressive as the imaging capabilities, the RX10 III is also characterized by its 25x Zeiss Vario-Sonnar T* zoom lens, which spans an impressive 24-600mm equivalent focal length range and uses Optical SteadyShot image stabilization to minimize the effects of camera shake. Its optical design incorporates eight extra-low dispersion elements and six aspherical elements to control a variety of aberrations throughout the zoom range, and its f/2.4-4 maximum aperture range benefits working in low-light conditions. Mixing speed and reach, the RX10 III is well-suited to the photographer or videographer looking for the all-in-one camera to handle a variety of working situations.

Sony Cyber-shot DSC-RX10 III Digital Camera

http://www.bhphotovideo.com/c/product/1242612-REG/sony_dsc_rx10m3_cyber_shot_dsc_rx10_iii_digital.html

  • 20.1MP 1" Exmor RS BSI CMOS Sensor
  • BIONZ X Image Processor
  • Zeiss Vario-Sonnar T* f/2.4-4 Zoom Lens
  • 24-600mm (35mm Equivalent)
  • 2.36m-Dot OLED Tru-Finder EVF
  • 3.0" 1.228m-Dot Tilting Xtra Fine LCD
  • UHD 4K30 Video, Full HD 1080p at 960 fps
  • Built-In Wi-Fi with NFC
  • ISO 12800 and 14 fps Continuous Shooting
  • Optical SteadyShot Image Stabilization

Beyond the imaging capabilities, the Sony Cyber-shot DSC-RX10 III camera is also notable for its robust physical design that includes both a 2.36m-dot OLED electronic viewfinder along with a tilting 3.0" 1.228m-dot LCD monitor. The intuitive design also features three dedicated control rings on the lens-a zoom ring, a manual focus ring, and an aperture ring-and the aperture ring can be de-clicked for smooth, silent aperture adjustments. The magnesium alloy body is also weather-sealed to permit working in trying environments. Additionally, for sharing and control flexibility, built-in Wi-Fi with NFC is also available for wireless image sharing and remote camera control from a linked smartphone or tablet.

Additionally, Sony has announced two new full-frame lenses, the FE 50mm f/1.8 and FE 70-300mm f/4.5-5.6 G OSS lenses for E-mount mirrorless cameras,

Sony FE 70-300mm f/4.5-5.6 G OSS Lens

Spanning a useful range of telephoto focal lengths, the Sony FE 70-300mm f/4.5-5.6 G OSS versatile zoom lens designed for full-frame E-mount mirrorless cameras. Complementing the reach, this lens' optical design incorporates four aspherical elements and two extra-low dispersion glass elements to control spherical and chromatic aberrations throughout the zoom range for increased clarity, sharpness, and color accuracy. A Nano AR coating has also been applied to individual lens elements to minimize lens flare and ghosting for increased contrast and color fidelity when working in strong lighting conditions. Well-suited to a variety of telephoto needs, this zoom lens balances both a versatile focal length range along with a sophisticated optical design for maintained image quality.

Working in concert with the optical assets, this lens also incorporates an Optical SteadyShot image stabilization mechanism that minimizes the appearance of camera shake for sharper handheld shooting. Also benefitting sharpness is a linear actuator autofocus system, which offers smooth, quiet focusing performance to support both stills and movie recording applications. An internal focusing mechanism is also employed, which limits the overall length of the lens when focusing and both a focus range limiter and focus hold button facilitate more intuitive handling. Additionally, the lens is designed to be dust- and moisture resistant for use in trying conditions.

Pre-Order Sony FE 70-300mm f/4.5-5.6 G OSS Lens

http://www.bhphotovideo.com/c/product/1242614-REG/sony_sel70300g_fe_70_300mm_f_4_5_5_6_g.html

  • E-Mount Lens/Full-Frame Format
  • Aperture Range: f/4.5 to f/29
  • Four Aspherical and Two ED Elements
  • Nano AR Coating
  • Linear Autofocus Motor
  • Internal Focus Design; MF Override
  • Focus Hold Button and Range Limiter
  • Optical SteadyShot Image Stabilization
  • Dust- & Moisture-Resistant Construction
  • Rounded Nine-Blade Diaphragm

The Sony FE 50mm f/1.8 prime lens is designed for full-frame E-mount mirrorless cameras. Its sleek design makes it well-suited for everyday shooting, while the fast f/1.8 maximum aperture benefits working in low-light conditions as well as offers increased control over depth of field for selective focus imagery. The optical design incorporates one aspherical element to control spherical aberrations, an employs a double-gauss configuration in order to realize sharper, clearer image quality throughout the aperture range with reduced field curvature. A DC actuator is also employed to provide quick and precise autofocus performance that is also quiet to suit video recording applications. Additionally, a rounded seven-blade diaphragm is featured to render out-of-focus highlights with a smooth, circular appearance. Characterized by its straight-forward design, this go-to lens balances both ease of handling along with enhanced image quality.

Pre-Order Sony FE 50mm f/1.8 Lens

http://www.bhphotovideo.com/c/product/1242613-REG/sony_sel50f18f_fe_50mm_f_1_8_lens.html

  • E-Mount Lens/Full-Frame Format
  • Aperture Range: f/1.8 to f/22
  • One Aspherical Element
  • Double-Gauss Optical Design
  • DC Autofocus Motor
  • Rounded Seven-Blade Diaphragm

B&H Photo Video is an authorized Sony dealer, with the most up-to-date Sony product information, product pricing and promotional offers.

About B&H Photo Video

As the world's largest source of photography, video, audio, and the latest trending technologies, including drones, virtual reality, and 3D Printers, B&H Photo Video is known worldwide for its attentive, knowledgeable sales force, excellent customer service, and fast, reliable shipping. Visitors to the website can access a variety of enlightening articles and educational videos. B&H has been satisfying customers worldwide for over 40 years.

Latest Trending Technologies

Virtual Reality: http://www.bhphotovideo.com/c/browse/360-spherical-virtual-reality-production/ci/29185/N/3705627361

Drones: http://www.bhphotovideo.com/c/browse/aerial-imaging/ci/27989/N/3765401970

Customers making purchases on the B&H website can now make a split payment with multiple credit cards, a useful feature for those with limited credit on their individual cards. Previously, this method of payment was only available to customers when purchasing by phone or in store.

Many items can now be ordered online and picked up at our NYC Superstore. Add any qualifying items to your shopping cart and select STORE PICKUP. You will then have an opportunity to indicate who will be making the pickup, if it is someone other than yourself. You'll receive an email (up to 45 minutes) after completing your order, indicating that your order is ready for pickup at the B&H SuperStore.

The B and H YouTube Channel has an unmatched wealth of educational photographic content. Our entertaining and informative videos feature product overviews from our in-house specialists, as well as from photography industry experts. You can even view the B&H Event Space presentations from many of the world's foremost photographers, and interviews with some of photography's most dynamic characters. Tap into this exciting resource by subscribing to the B&H YouTube Channel here. In addition to these videos, the B&H Explora blog presents new product announcements, gear reviews, helpful guides, and tech news written by product experts and industry professionals.

When you're in Manhattan, take a tour of the B&H Photo SuperStore, located at 420 Ninth Avenue. The expo continues all year round in the camera kiosks at B&H. Featuring the newest cameras, the kiosks are manned by manufacturer representatives, who are there to guide you and demonstrate the latest photographic technology. With hundreds of products on display, the B&H Photo Camera Store is the place to test-drive and compare all the latest photography gear.

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