The Media Line Ltd.

November 09, 2005 08:00 ET

News Media Advisory: Authority on Israeli, Palestinian and Middle East News Coverage Available for Interviews

JERUSALEM, ISRAEL--(CCNMatthews - Nov. 9, 2005) -

ATTN: News Directors/International Editors

Although the Middle East receives an enormous (arguably disproportionate) amount of news coverage, reporting is often incomplete, out of context and not free-flowing. During specific news events, journalists parachute into the region -- often without the tools necessary (background, language) to cover the story effectively. Consider:

- 70% of North Americans receive all of their news coverage from local affiliates, not networks;

- There is a difference between "systemic" and "malicious" (personal) bias;

- Working journalists welcome prepared material that meets professional specifications;

Based in Jerusalem, The Media Line Ltd., is a non-profit news organization established to enhance and balance media coverage while providing educational material concerning issues regarding Israel, The Palestinian Authority and the Middle East.

As "the media's own source," The Media Line's proven goal is to provide content, background and context to local media outlets throughout the United States, Canada, Europe, Asia and elsewhere -- working in print, radio and television. The Media Line is currently presenting an accurate picture daily to many millions of readers, viewers and listeners worldwide. Education is a primary Media Line objective.

I would like to arrange an interview for you with the authority on the region -- The Media Line's Bureau Chief, News Services, David Zev Harris, to brief you about today's issues facing journalists and the reportage from the Middle East. He would like to share his experiences covering both sides of the conflict. He will be visiting Toronto, November 10-15/05 and would be delighted to meet at your convenience. Please contact me to schedule a time.

Many thanks



Sheldon Rose
Sacke & Associates Inc.
(416) 493-5723, ext. 202
sheldonr@sackepr.com


About David Harris

David Harris has been called "the paradigm of the news professional" by his colleagues. Mr. Harris covered news for the BBC before becoming the economics and then political correspondent for The Jerusalem Post. He became a worldwide broadcast figure when he was tapped by the Post to launch JPost Radio - (Internet radio) and then become the editor-in-chief of the Post's website. In addition to his hands-on coverage of breaking news in the world's most volatile market, he provides on-air analysis for radio and television stations around the world and is a much sought-after lecturer on events in the Middle East.



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