SOURCE: News360


April 21, 2011 12:06 ET

News360 Makes Headlines on BlackBerry PlayBook

Application Dissects the News to Deliver Intuitive, Unbiased and Up-to-the-Minute Intelligence

MOSCOW--(Marketwire - Apr 21, 2011) - News360 [], the next-generation news delivery platform that is changing the way people discover, consume and interpret up-to-the-minute information from the world around them, today launched the News360 application for the new BlackBerry® PlayBook™, the first professional-grade tablet. News360 aggregates intelligent, personalized news from a multitude of sources in an intuitive format and in real-time, using advanced semantic analysis and natural language processing technology developed over the last decade. The News360 application for the BlackBerry PlayBook is available as a free download on BlackBerry App World™ [].

News360 delivers a comprehensive, holistic view of the latest news, local, regional and from around the world, from every point of view. The free app:

  • Analyzes news content from more than 1,000 top media sources globally;
  • Uses qualitative analysis of text and images to filter out noise and produce fresh, credible and relevant results;
  • Gives instant access to all viewpoints and showcases natural media bias by presenting each story from a variety of different sources in cluster form;
  • Provides rich background data by automatically identifying and linking more than 700,000 companies, people, brands and locations with stories, and creating encyclopedic, wiki-style dossiers accessible with a single tap, without ever leaving the article;
  • Engages readers with an interactive, highly intuitive graphic interface

Upcoming releases of the News360 application for the BlackBerry PlayBook will feature sophisticated personalization features including built-in analysis of the reader's preferences and personal interests, gathered from integrations with Facebook, Twitter, TripIt and Evernote, among others. Automatically generated profiles enable users to instantly discover the content that is relevant to them with one click of the News360 icon.

"Some applications sacrifice the big picture in favor of personalization, others are just a collection of headlines," said Roman Karachinsky, co-founder, News360. "The News360 application is the first to create a balance between the two and deliver the best collection of news to fit both the natural human desire for customized content and the need to stay informed with the most important events of the day."

About News360
News360 is a next generation news delivery platform that is changing the way people discover, consume and interpret up-to-the-minute news from the world around them. News360 uses advanced semantic analysis technology and natural language processing to identify the day's top stories from more than 1,000 global sources, analyzed for relevancy and credibility, and delivered alongside personalized newsfeeds tailored to each user based on individual preferences, reading patterns and social data analysis. News360 is available for BlackBerry PlayBook tablet, iPhone and iPad, and Windows 7 phones. News360 is privately held and based in Moscow, Russia.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

Contact Information

  • Media Contact
    Jen Holmes
    Nick Shepherd
    news360 [at] launchsquad [dot] com