News360 Inc.

News360 Inc.

March 02, 2011 12:50 ET

News360 Unveils Real-Time, Local and World News Discovery Platform for iPad at DEMO Spring 2011

Social Network-Enabled, Interactive Fact Discovery Automatically Created Via Worldwide Media Sources Through AI Analysis of 500,000 Data Terms

PALM DESERT, CALIFORNIA--(Marketwire - March 2, 2011) - DEMO Spring 2011 – News360 (Moscow) www.news360app.com – an emerging leader in applying Artificial Intelligence (AI) and semantic analysis technology to news stories – today announced the next generation of the company's acclaimed news discovery and analysis platform for the Apple® iPad at DEMO Spring 2011.

News360 enables users to browse real-time information from hundreds of thousands of news articles (both local and worldwide), with the ability to achieve expert levels of depth on any given topic cited in the story. Each article is algorithmically evaluated for news "freshness" and source credibility in addition to a qualitative analysis of both text and photos. The previous iPhone-only generation of the platform was named by Apple as one of the top worldwide news apps in 2010 and became a best-seller in the App Store(SM).

The News360 app not only aggregates articles from more than a thousand leading news sources – it also uses semantic analysis and natural language processing to automatically identify and hyperlink more than 500,000 companies, people, brands and locations within the stories. A tap on any one of them leads the user to encyclopedic, interlinked wiki-like dossiers, filled with background information.

News360 uses the iPad's GPS to show focused local news, anywhere in the world, and also allows users to connect to TripIt® and obtain news about upcoming travel destinations. The app also automatically generates live Twitter® feeds for each story, and allows the user to partake in the real-time conversation around a particular news event.

Users can use their Facebook® profile information to auto-create a personalized news feed based on their publicly-stated interests, or delve deeply into News360's customization system, which allows them to create multiple customized feeds around varying preferences.

News360 allows users to manage the deluge of real-time news by bundling same-topic articles from different sources under one "story" umbrella and by providing a user-customized stream of headlines that have been matched with pictures identified by facial recognition and/or AI analysis as relevant to the story.

"News360 only gives you what you can consume at any given time," said Roman Karachinsky, Chief Business Development Officer. "It doesn't overwhelm you with a counter saying you have 5,000 unread articles, nor does it simply provide a pre-filtered magazine-style view with no deeper levels of content. With News360, you always feel in the loop because it delivers the cream of the crop in news – in the right sequence, in an entertaining and addictive format – from all sources. Tell it what you like, and it can become an indispensable tool, personally and professionally."

"The events of the world, the news stories that shape and touch our lives both locally and globally, can become overwhelming," concurs Matt Marshall, executive producer of DEMO. "News360 provides a level of not just clarity but understanding of the events, people and facts behind the news. The focus on iPad as a delivery mechanism for their new platform provides users with a truly mobile and innovative experience allowing them to not just read the news, but become immersed and interactive with it."

A complete digital press kit on the News360 platform may be downloaded from http://news360app.com/presskit.html.

About News360

News360 www.news360app.com is a startup based in Moscow, Russia that has developed advanced linguistic metadata analysis and scientific algorithms to aggregate news sources, identify trends and deliver news content based on individual preferences.

About DEMO

Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit http://www.demo.com/.

News360 is a trademark of News360. All other trademarks and registered trademarks previously cited are the property of their respective owners and are hereby acknowledged. Editors note: Logos, screenshots and additional data are available from the News360 PR contact.

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