SOURCE: NewsBasis


November 30, 2010 07:45 ET

NewsBasis Announces Content Development Exchange for Publishers, Editors and Writers

Over 5,000 NewsBasis Members Exchange Story Ideas and Provide Support for Publishers, Editors and Writers Looking to Produce Quality Content at Lower Cost

SAN FRANCISCO, CA--(Marketwire - November 30, 2010) - NewsBasis, an online service for media professionals and businesses, announced the launch of their Content Development Exchange today. This new model enables publishers, editors and writers to connect with thousands of vetted organizations, academic institutions, and subject matter experts to identify, develop, and source stories for publication.

Content publishers today face the challenge of developing relevant, high quality content for their audiences at a cost that enables them to generate profits. NewsBasis' Content Development Exchange reduces the time and effort required to identify, develop and source relevant stories for high volume, quality media outlets.

Members of the exchange have access to story ideas that are relevant to their editorial focus, free of charge. These story ideas are presented in a unique summary format limited to 280 characters so members can quickly assess fit and follow up to further develop stories that are relevant to them. Members can also post requests for content, sources, and expertise that are automatically routed to other members with relevant expertise. NewsBasis is designed to maximize efficiency of interactions and all members are vetted to ensure the quality of the community.

"For the first time, NewsBasis offers an alternative to press releases, email pitches and cold calls," said Darryl Siry, Founder & CEO of NewsBasis. "While these 'push' approaches still have their place, they have become increasingly ineffective as the media landscape has evolved. NewsBasis is the first to use a fully opt-in, 'pull' approach to connecting media with compelling stories."

NewsBasis launched on August 2nd. Since then, over 5,000 members have joined. Members include staff and freelance writers and editors for major news outlets such as the New York Times, Los Angeles Times, CNN, AOL, the Huffington Post, Mashable as well as thousands of businesses, non-profits, academic institutions and public relations professionals.

NewsBasis is currently in Beta and free for all members. Interested parties can apply for membership at our website.

Additional information about the NewsBasis can be found on the company's blog.

About NewsBasis

NewsBasis is building a digital media relations company for the 21st century focused on efficient, quality interactions between producers of content and promoters of content. NewsBasis' low cost platform will enable it to profitably serve the millions of businesses and individuals who cannot afford the services of a professional PR agency, while also providing professional communicators, large companies and agencies an alternative marketplace for the promotion of story ideas and engagement with the media and other content publishers.

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Contact Information

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    Darryl Siry
    Founder & CEO
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