SOURCE: NewsBasis


November 30, 2010 07:45 ET

NewsBasis Announces Innovative Media Relations Service for Companies, Agencies and Non-Profits

Story Ideas Are Pitched in 280 Characters or Less, Automatically Routed to Relevant Media in the NewsBasis Content Development Exchange

SAN FRANCISCO, CA--(Marketwire - November 30, 2010) - NewsBasis, an online service for media professionals and businesses, launched a completely new way for companies large and small, agencies, non-profits and academic institutions to effectively and efficiently promote their story ideas to the media and other content publishers.

The NewsBasis Content Development Exchange enables members to create and manage story ideas that are summarized in 280 characters or less (the size of two tweets). Those stories are automatically suggested to content publishers based on relevance to their editorial interest and are searchable in an activity stream of story ideas. Content publishers, including a broad range of mainstream and new media publications, pro-bloggers and freelancers, can follow up on stories that they are interested in writing about.

"For the first time, NewsBasis offers an alternative to press releases, email pitches and cold calls," said Darryl Siry, Founder & CEO of NewsBasis. "While these 'push' approaches still have their place in the mix, they have become increasingly ineffective as the media landscape has evolved. NewsBasis is the first to develop a fully opt-in, 'pull' approach to connecting media with compelling stories."

NewsBasis lets users manage a portfolio of story ideas over time, as opposed to the single point-in time nature of a press release or email blast. This lets users experiment and take chances with their messaging strategy. The uniquely constrained format is attractive to media and content publishers as it allows them to quickly triage story ideas, follow up on those that they find relevant and dismiss those that are not relevant, all on their time and at their convenience.

NewsBasis is effective for small and large businesses alike. For small businesses and non-profits that cannot afford professional PR services from agencies, it represents an accessible and efficient way to generate positive brand exposure or promote perspectives in the media. For large businesses and agencies, it represents a promising new channel for promoting evergreen stories and thought leadership campaigns alongside traditional PR strategies.

In the near future, NewsBasis plans to offer detailed analytics, direct targeting of media, and other features and services. In addition to promoting story ideas, NewsBasis currently provides members the opportunity to respond directly to media requests that are posted on the system. NewsBasis also offers streaming media alerts for an unlimited number of search terms enabling media professionals to keep informed of important news as it happens in an easy to digest format. 

NewsBasis launched on August 2nd. Since then, over 5,000 members have joined. Members include staff and freelance writers and editors for major news outlets such as the New York Times, Los Angeles Times, CNN, AOL, the Huffington Post, Mashable as well as thousands of businesses, non-profits, academic institutions and public relations professionals.

NewsBasis is currently in Beta and free for all members. Interested parties can apply for membership at our website.

Additional information about the NewsBasis can be found on the company's blog.

About NewsBasis

NewsBasis is building a digital media relations company for the 21st century focused on efficient, quality interactions between producers of content and promoters of content. NewsBasis' low cost platform will enable it to profitably serve the millions of businesses and individuals who cannot afford the services of a professional PR agency, while also providing professional communicators, large companies and agencies an alternative marketplace for the promotion of story ideas and engagement with the media and other content publishers.

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Contact Information

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    Darryl Siry
    Founder & CEO
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