SOURCE: NewsGator Technologies, Inc.

May 04, 2006 18:13 ET

NewsGator and iUpload Team to Offer Integrated Enterprise Blog and RSS Solutions

Partnership Allows Publishers, Corporations, Associations and Commercial Websites to Leverage Community Contributions

DENVER, CO and BURLINGTON, ON -- (MARKET WIRE) -- May 4, 2006 --NewsGator Technologies, Inc., the leading RSS platform company, and iUpload, the leader in enterprise blogging, today announced a new partnership enabling publishers, corporations and other organizations seeking to use social media technologies to build communities, increase revenues and allow users to create, capture and share information more efficiently.

The partnership allows companies to take advantage of new integrated capabilities of NewsGator's powerful and flexible branded-RSS platform in conjunction with iUpload's industry leading Customer Conversation System to create an interactive dialogue with their readers, customers and employees. The integrated solution leverages contributions from community bloggers, customers and developers to create branded communities or add new sections to existing communities using content created via blogs and wikis. This content is then delivered, along with thousands of potential RSS feeds, through branded Web-based, desktop and mobile RSS readers.

NewsGator's RSS platform, in use at leading brands ranging from Newsweek and San Francisco Chronicle to Spencer Stuart, and iUpload's Customer Conversation System, which has been deployed by a number of large enterprises and publications, including McDonald's, Knight Ridder and the New York Times Company, together will offer companies a unique and integrated solution for building branded internal and external communities and bringing together content from sources across the web in a unified view.

"As a leading destination site for the local area, it's critical to make it incredibly easy for our readers to engage more directly in our community via blogs, while accessing a wider range of content in a highly personalized, easy to use format," said Todd Moshier, production, planning manager of The State newspaper, publisher of TheColumbiaRecord.com. "The integration of iUpload and NewsGator enables us to take advantage of the Web 2.0 revolution by pulling together the best of both the blogging and RSS worlds to create an enriching experience for users and new revenue opportunities for TheColumbiaRecord.com."

"Companies and content providers are looking for effective ways to not only provide broader content, but also to give their constituents an online voice," said J.B. Holston, president and CEO of NewsGator. "By partnering with iUpload, the leader in blogging solutions for enterprises and publishers, we're now able to provide a full enterprise-class social media and syndication solution, all delivered within our customers' brand."

"The iUpload Customer Conversation System is the industry's first solution for companies that want to create and manage content developed by a diverse set of audiences. Integration with a leading RSS platform was our next logical step in completing this communication loop and ensuring that readers, employees and organizations have an easy way to customize and read community-generated and syndicated content within their own unified, branded environment," said Robin Hopper, CEO of iUpload. "By teaming with NewsGator, we are combining our market leading solutions to help companies respond to strategic challenges and rapidly adapt to the fast-changing user and advertiser demands within web-based media."

With the iUpload and NewsGator partnership and technology integration, organizations can allow members to contribute content to the site via branded blogs, marketers can reach readers in new and innovative ways, and editorial staff are able to easily manage and edit content. The solution can be used to improve dialogue and increase knowledge sharing both internally within organizations and between an organization and their customers. Members of the community can post commentary, collaborate and participate in activities, giving these organizations the opportunity to generate highly local and targeted content. Additionally, readers will be able to customize and consume blog content alongside more than 600,000 feeds from the NewsGator index within a branded environment and through any kind of computer or mobile device.

About NewsGator Technologies, Inc.

NewsGator Technologies is the world's leading RSS platform company. Headquartered in Denver, CO, NewsGator develops and markets RSS aggregation solutions for individual end users, enterprises, and online content providers. Using NewsGator products and solutions, businesses and consumers can subscribe to news, information, podcasts and other relevant content more efficiently and effectively than with traditional channels. With NewsGator, users have access to RSS information via the Web, Microsoft Outlook, mobile devices, and both Windows and Mac-based desktop clients. All NewsGator products synchronize seamlessly, enabling users to read their RSS feeds anywhere, anytime with any device. For more information, visit www.newsgator.com.

About iUpload

iUpload enables Internet-based business communities for the purpose of improving communications, enhancing customer relationships, driving sales leads and gathering marketing data. The iUpload Customer Conversation System helps customers achieve operational efficiencies and create new sales and marketing channels. Current iUpload customers are leaders across a range of industries, from publishing and entertainment to finance and retail, and include McDonald's, Knight Ridder, Cannondale Bicycle Corp., Stillwater National Bank, The New York Times Co., and Trump University. Privately held and founded in 1998, iUpload is based in Burlington, Ontario. For more information visit http://www.iupload.com/.

Contact Information

  • CONTACT:
    Gavin Skillman or Jennifer Gazin
    LaunchSquad
    415-625-8555