NewsGator Announces NewsFriends -- A News Application for Facebook(R) Platform

DENVER, CO--(Marketwire - August 28, 2007) - NewsGator Technologies Inc., the leading RSS company, today announced the availability of NewsFriends, an innovative social news application for Facebook Platform where people can discover and share blogs, news, videos and podcasts and create a personalized and social news experience.

Leveraging the tremendous social power of Facebook Platform, NewsFriends provides a new way for people to get all their news in one place -- relying on their own network of friends to choose and share engaging content without leaving their Facebook account. With this newest NewsGator application, bloggers can connect with their readers in the Facebook community, as well as expand their readership by tapping into the social graph of their current readers.

With NewsFriends, people can see and subscribe to all their friends' favorite blogs and Web sites, view which friend was first to subscribe to the site and can also be credited for being the first person to bring a particular site into NewsFriends. Using the Facebook posting function, a simple click from within NewsFriends allows people to post any article, along with their comments, on their profile page or send it to their friends. The five most recent news articles in feed subscriptions will run on their profile page, letting friends easily see the news that is interesting to them.

"NewsGator continues to deliver innovative ways to access valuable and relevant information and for organizations to extend their reach to new audiences," said Brian Kellner, vice president, products, at NewsGator. "NewsFriends gives Facebook users the ability to tap into one of the best and most credible news sources -- their friends -- to discover, read and share news. Additionally, NewsFriends gives bloggers and news organizations a unique way to connect with the more than 36 million Facebook users."

News articles, blog posts, videos and podcasts can all be read or played from within the NewsFriends application. NewsFriends also includes collections of the top feeds for videos, music, entertainment, sports and more that a user can add with a just a click.

For more information and NewsFriends screenshots, please visit www.newsgator.com/facebook/newsfriends.aspx. To add the NewsFriends application to your Facebook account, go to http://www.facebook.com/add.php?api_key=503080aa813502b454203d2b273c7da3&ref=pr.

About NewsGator Technologies, Inc.

NewsGator Technologies is the world's leading RSS company. Headquartered in Denver, CO, NewsGator develops and markets RSS aggregation solutions for individual end users, enterprises and online content providers. Using NewsGator products and solutions, businesses and consumers can subscribe to news, information, podcasts and other relevant content more efficiently and effectively than with traditional channels. With NewsGator, users have access to RSS information via the Web, Microsoft Outlook, mobile devices and both Windows- and Mac-based desktop clients. All NewsGator products synchronize seamlessly, enabling users to read their RSS feeds anywhere, anytime, with any device. For more information, visit www.newsgator.com.

Facebook® is a registered trademark of Facebook Inc.