SOURCE: NewsGator

June 26, 2008 09:00 ET

NewsGator Announces Widget Partnership With DAC, Japan's Leading Online Advertising Solutions Provider

DENVER, CO--(Marketwire - June 26, 2008) - NewsGator Technologies Inc. today announced a partnership with Digital Advertising Consortium (DAC), one of Japan's largest online advertising solutions providers, for exclusive rights to offer NewsGator Widget Services to Japanese media companies and brands. Under this partnership, DAC will market NewsGator Widgets for content syndication.

Major media companies around the world are turning to NewsGator Widget Services to create widgets that syndicate content to Web sites, blogs, social networks, and start pages and in the process create additional advertising revenue and reach new audiences. Widgets are currently being used by companies like National Geographic, which has a series of viral and interactive puzzle widgets featuring their photography, and Tribune Media Services, which is using NewsGator for ad sponsored mini-applications that provide readers with easy access to their favorite baseball team's television and radio schedules.

"This is a terrific market opportunity for NewsGator -- Japan is the second largest online advertising market in the world, and this partnership will enable NewsGator and DAC to work together in partnership to power widget strategies for Japanese advertisers and marketers," said Jeff Nolan, vice president, NewsGator Consumer and Media Services. "We are honored and privileged to work with DAC, a highly respected and premier company, as we enter the market in Japan."

"Partnering with NewsGator will allow us to offer powerful, viral and trackable widgets to our large customer base of media companies and brands," said Akihiko Tokuhisa, the Chief Technology Officer of DAC. "Japanese companies like CNN Japan are using widgets to introduce new types of content to their Web pages and add viral functionality -- they're already having great success in reaching and engaging broad audiences."

About NewsGator Software-as-a-Service

NewsGator's syndication and data services offerings help media companies, content publishers and advertisers engage audiences through the use of social media and Web 2.0 technologies. NewsGator's Web 2.0 syndication products, including personalized RSS readers, Widget Framework, Community Publisher and Widget Ads, give companies the tools they need to enable their audiences to create, subscribe and interact with the most relevant content while staying within the company's brand. NewsGator's widget and data services are in use by some of the world's largest media companies and brands, including CNN, Media General, National Geographic, Newsweek, CBS News, Reuters, USA Today and Discovery Communications. For more information, visit www.NewsGatorWidgets.com.

About NewsGator Technologies, Inc.

NewsGator Technologies helps enterprises and media companies leverage social computing solutions to deliver real business value. The company's enterprise social networking and widget services are in use by hundreds of the world's most recognized brands, including Bank of America, Biogen Idec, CBS, CNN, Discovery, National Geographic, Procter & Gamble and USA Today. NewsGator Social Sites and Enterprise Server give enterprises better ways to collaborate, share content, expand employee knowledge and improve productivity. NewsGator Widget Services enable media and brand companies to better engage their audiences and extend the value of their brands through viral syndication of content. NewsGator also offers free, award-winning RSS aggregators for the Web, desktop, mobile devices and e-mail clients. For more information, visit www.newsgator.com

About DAC

Digital Advertising Consortium (DAC) is a company integrating advertising business, founded by the several biggest advertising agencies in Japan, such as Hakuhodo DY Media Partners Inc., ASATSU-DK Inc. Based on three main services: Media, Operations and Technology, DAC provides high quality service for both buying and selling online advertising through the large network of websites. For internet media buying and selling, DAC plays a role of media rep to bring together publishers and agencies. DAC represents Japan's major websites: Yahoo! Japan, MSN Japan, Infoseek and many more. For more information, visit en.dac.co.jp.

Contact Information

  • Contact Information
    Laura Farrelly
    NewsGator
    303-552-2046
    lauraf(at)newsgator(dot)com

    Jennifer Gazin or Zoe Vandeveer
    LaunchSquad
    415.625.8555
    newsgator(at)launchsquad(dot)com