April 18, 2008 08:00 ET
NewsGator Enhances Best-of-Breed RSS Reader via Partnership With AideRSS
Addition of PostRank™ to NewsGator Online Reader Provides Users With More Relevant News and Information
DENVER, CO--(Marketwire - April 18, 2008) - NewsGator Technologies, Inc. announced
today that it has integrated AideRSS's PostRank™ filtering
capabilities into its NewsGator Online RSS reader to
offer more relevant news and social search features to users. The
partnership will enhance NewsGator's ability to provide users with an easy
way to sort posts based on the attention those stories are getting across
AideRSS's PostRank™ is a scoring system developed to rank each article
based on how people interact with stories through social tagging, rating
"Added to NewsGator Online, PostRank™ will suggest relevant articles and
feeds to a person based on the social engagement, article ranking and other
interactions with the RSS reader," said Ilya Grigorik, CTO for AideRSS.
"Combining PostRank™ with NewsGator's industry leading relevancy
features ensures that NewsGator Online users Read What Matters and have
easy access to relevant, filtered news that is more targeted to their
"PostRank™ adds a whole new level of functionality and usefulness to
NewsGator Online and creates an enhanced experience for our users," said
Brian Kellner, vice president of products for NewsGator. "NewsGator already
provides customers with the most relevant and targeted RSS reading experience in the
industry. We use the anonymous content consumption patterns of our over one
million customers to drive the relevance of each user's experience. With
AideRSS, it is now even easier for our customers to see the articles that
are getting the most attention across the Internet."
NewsGator's award-winning RSS products
for PC (FeedDemon), Mac (NetNewsWire), Microsoft Outlook (Inbox), mobile
(NewsGator Go!) and online (NewsGator Online) deliver a best-of-breed RSS
reading experience that synchronizes through NewsGator's online platform.
All of NewsGator's client RSS reader products are available free of charge
and include free synchronization along with other services. Users can enjoy
the great features and performance of all of NewsGator's Web, desktop and
mobile readers for iPhone, Windows Mobile, and BlackBerry (powered by
FreeRange), all synchronized to provide the same view of their RSS content
no matter when or where they read it.
About NewsGator Technologies, Inc.
NewsGator Technologies is a pioneer in RSS and Enterprise 2.0
technologies. Headquartered in Denver, Colo., NewsGator develops and
markets RSS aggregation solutions for individual end users, enterprises and
online content providers. Using NewsGator products and solutions,
businesses and consumers can subscribe to news, information, podcasts and
other relevant content more efficiently and effectively than with
traditional channels. With NewsGator, users have access to RSS information
via the Web, Microsoft Outlook, mobile devices and both Windows- and
Mac-based desktop clients. All NewsGator products synchronize seamlessly,
enabling users to read their RSS feeds anywhere, anytime, with any device.
For more information, visit www.newsgator.com.
About AideRSS, Inc.
AideRSS is a rapidly growing Web 2.0 company located in Waterloo, Ontario,
Canada Founded in January 2007, AideRSS focuses on delivering
productivity and information management tools
that deal with information overload and help users find and "Read What
Matters™." Like a newspaper editor who picks the relevant stories off
the newswire services, AideRSS analyzes all of the stories in an RSS
stream, assigns a score based on social engagement, and delivers only the
most relevant stories to a reader's inbox based on their chosen filtering
level. For more information, visit www.aiderss.com.